KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

Social Media 243

Social Media Creativity Social Marketing Media 243

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. Before you consider hopping on trends for your brand, there’s a few things to consider. #1

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 91

Design Trends Loyalty Impressions 91

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Convince & Convert

MAY 8, 2014

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. Every year, Oracle-Responsys searches high and low to assemble the best of the best in digital marketing creative examples that stand out from the pack in our “ Look Book.”

Creativity 164

Creativity Trends Paid Search Agency Storytelling 164

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Contently

FEBRUARY 8, 2023

There are days when you are inspired and creative and deliver the best risotto ever. Fortunately, Google Trends is a free tool to help solve these challenges. It can help you deliver the best content consistently and creatively. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. The video trend has been building for about a decade in B2B, and is likely to continue. And marketers are getting more creative, with both formats and applications. Permanent COVID-19. A smart move. Video everywhere.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. What is the TikTok Creativity Program?

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? Hallucinations: Because the nature of LLMs is to come up with the next word in a sequence, when you give it a task (such as “Look up the company’s most recent investor relations presentation and analyze the trends.”), you’re really asking for what sounds like a correct response.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands. The post TV advertising: 6 key trends to watch in 2024 appeared first on MarTech. Get MarTech!

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

The Point

JUNE 18, 2019

Don’t start your email with a litany of facts or a lengthy commentary on market trends. 7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” Drive Action, Don’t Just Relate Facts. “As

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

Unbounce

FEBRUARY 17, 2022

However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives. But what exactly makes an advertising campaign creative? And why does creativity matter? What Is Creative Advertising and Why Is it Important? Be memorable.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. 5 Types of Landing Pages to Increase Your Lead Conversion Rate.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Biznology

MARCH 9, 2021

Trends worth considering. An interesting perspective on video trends is that of Envato, a subscription service popular with millions of creative types who use their stock footage, photos, video templates, etc., Among trends they see taking off in 2021 are these: 1. The post Are you missing out on 2021 Video Trends?

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Martech

MARCH 21, 2023

” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Although Adobe was one of the first marketing clouds, its roots are in iconic creative tools like Photoshop and Illustrator. The post Adobe announces Firefly for AI-driven creative appeared first on MarTech.

Marketing Attribution 95

Marketing Attribution Creativity User-Generated Content Analytics 95

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. According to eMarketer , “Creative execution is the No. Retail media refers to digital channels owned by retail companies.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Read more here. The one thing they often miss, however, is organizational alignment.

Trends 82

Trends Planning Work Management Marketing Management 82

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. Before you consider hopping on trends for your brand, there’s a few things to consider. #1

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Martech

DECEMBER 4, 2023

Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen. Get MarTech! In your inbox.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Outbrain

AUGUST 14, 2021

It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021. So far, 2021 has been a breath of fresh air, bringing a collection of new and exciting marketing and advertising trends with it. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 80

Demand Generation Agencies Paid Search Agency Creativity Companies 80

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. This art of creative problem-solving and science of usability are necessary in the age of AI. This automation wouldn’t just shorten the handoff timing.

Design 72

Design Trends Guidelines Class 72

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. This is where the power of dynamic creative formats comes into play, offering a lifeline to brands aiming to distinguish themselves from the competition.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. This is where the power of dynamic creative formats comes into play, offering a lifeline to brands aiming to distinguish themselves from the competition.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

ClearVoice

FEBRUARY 7, 2022

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. Read on to find out why. Teaching a teen to drive can be a difficult experience.

Trends 131

Trends Campaigns Planning Trade Show 131

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Litmus

APRIL 26, 2021

What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. Or you could focus your creative energy into standing with communities in ad hoc campaigns. Source: Really Good Emails | Asics | Adobe Creative Cloud | Peloton.

Trends 126

Trends Design Paid Search Agency Television marketing 126

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. TikTok integrates AI with TikTok Creative Assistant, a chatbot-like tool assisting marketers in crafting tailored content and offering industry-specific insights. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118