Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

Because he understood that marketing is about storytelling. You can check out the slides I presented at last year’s conference here: Creativity, Technology and Storytelling. The Future of Storytelling. So what does the future of storytelling hold?

Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling

INFOGRAPHIC: Marketers vs. Creatives


Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog.

5 Examples of Creative Healthcare Content Marketing


It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The post 5 Examples of Creative Healthcare Content Marketing appeared first on Contently.

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Lars : Our team is built both to creatively react to brand briefs and to develop a suite of original IP. We’re only limited by our own creativity.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

How storytelling can shape the corporate brand and culture


These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

8 Exceptional Examples of Customer-Led Storytelling


Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

5 Simple Ways to Use Storytelling in Your Marketing


But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

8 Impressive Examples of Employee-Led Storytelling


We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. Our fave brands doing employee-led #storytelling include @Sephora, @Salesforce, @Macys and.

The Ultimate Guide to Storytelling


Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. The Storytelling Process. Storytelling Resources.

Storytelling for ephemeral media

Digital Marketing World Forum

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively.

How to Use Storytelling for More Effective Content Marketing


Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.

Storytelling Is Not a Strategy


and The Atlantic, in exchange for ambitious, interactive storytelling. Budgets are too big for brands to invest in a marketing strategy that relies on intuition and creative guesswork. It also has the power to make us smarter creatives.

Honing creative skills in a multicultural environment

Integrated B2B

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. All our combined effort and creativity somehow pushed us ahead of the powerful competition.

Storytelling in Sales: Going Beyond the Marketing Buzzword


Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. 4 Storytelling Tips and Techniques for Sales.

The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)


With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Articles Creation Marketing Tech Storytelling

Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. Citizen Storytellers. Creating the Corp Storytellers.

How To Use Storytelling And Data In Your Marketing Strategy

Atomic Reach

When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. Why You Need Storytelling In Your Marketing Strategy. How to Use Storytelling In Your Marketing Strategy.

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution


Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Digital Transformation Strategy athenahealth B2B best practices helthcare KPIs Storytelling

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling


In part three, we look at how index cards help writers organize ideas and improve storytelling. writing #storytelling Click To Tweet. The post How Index Cards Can Help Writers Organize Ideas and Improve Storytelling appeared first on ClearVoice.

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling.

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?”

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers.

Getting Started With Adobe Creative Cloud


You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? Meaning, you don't need to be an expert in photography, videography, design, or web development to use Creative Cloud.

ABC: How Storytelling Can Impact Lives


The entire staff of ABC13 was at the station for days – not at home with their families, not knowing the condition of their own homes, which in some cases were damaged or totally destroyed,” said Rachel Schwartz, manager of Digital Creative Content at Disney ABC Television Group.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. storytelling Click To Tweet.

The Importance of B2B Storytelling


From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Each storytelling format has its pros and cons, and great storytellers have learned how to maximize every platform’s strengths to benefit their cause. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling, and Rebranding

Martech Advisor

Humans are social creatures, and love stories and storytelling. Stew Redwine, the Creative Director at Oxford Road, shows you how. There are many different ways to capture the attention of an unsuspecting customer. Stories are one of them. Watching a tale come full circle to show you how and where the product fits in is satisfying, and leaves the audience desiring more info. Content Marketing

The Rise Of The Citizen Storyteller: Part 2

Marketing Insider Group

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers.

Why digital storytelling is the next big thing in display advertising


There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One of which is the downgrading of genuine creativity!

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. By getting to know your employees as well as you do your customers, you’ll be able to get creative on how you capture their attention.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. We’re really lucky to have an outstanding creative group in-house and they really understood what we were trying to do and who we’re trying to reach.

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred.

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State of Content Marketing 2019: Creativity Strikes Back


Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.