How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?


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Creative Content Concepts That Will Transform Your Ecommerce Marketing


With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing.

Why storytelling defines the future of B2B marketing

Tomorrow People

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’.

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

The foundation of brand storytelling is purpose. Get to know your employees as well as you do your customers, and you’ll be able to get creative on how you capture their attention. The same goes for your internal brand storytelling.

Creative storytelling – the competitive advantage of successful B2B companies

Sage Marketing

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. Yet too many B2B companies underestimate the power of storytelling in their B2B marketing strategies.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?


When Juan Cabral, Fallon London’s creative director, and Phil Rumbol, Cadbury’s marketing director, initially showed the ad to Cadbury’s leadership, they were told the ad would never see the light of day. Storytelling advertising UK video

Storytelling in B2B Marketing


That’s why emotions play a big role in storytelling. Add your own creative ways to tell stories that resonate with B2B buyers. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

How to use long-form storytelling in your marketing strategy


Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling?

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellerscreative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. What’s your story?

6 Misconceptions About Storytelling in Marketing


One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

The Ultimate Guide to Storytelling

Hubspot Marketing

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. The Storytelling Process. Storytelling Resources.

Where Creativity, Data and Performance Meet


Creativity is whatever isn’t something else.” There is no doubt about the contribution of creativity to marketing effectiveness. Exceptional creative design helps large or small brands make a business impact. The only way to stand out from the crowd is to be creative.

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. So, if your company wants to use the power of story to pull the wool over your customer’s eyes, don’t use storytelling.

5 Examples of Creative Healthcare Content Marketing


It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs. The post 5 Examples of Creative Healthcare Content Marketing appeared first on Contently.

7 Books That’ll Turn Your Marketing Team Into Better Storytellers


My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. Storytelling books empathy

The Role of Emotion and Storytelling For Brand Building


Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. This is a feeling of achieving one’s own potential, and it often includes creative needs. Brand storytelling should also be an intimate affair.

Building trust through storytelling


The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. They may even make and sell great products.

Trust 52

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

Getting Gen Z: Inside HP’s Colorful & Creative Innovation Magazine


We sat down with Flint to chat about Innovation, the impetus behind HP’s Gen Z-focused marketing efforts, and the creative process that goes into bringing these ambitious content projects to life. Though it was an adjustment, Flint said that it hasn’t hindered their creativity.

Viewing Pleasures: Best Practices for Your OTT Creative

Rain The Growth Agency

By Jennifer Eenigenburg, VP, Digital Media and Nat Jones, Digital Creative Director Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices, along with the overall rise in digital video usage. Creative Digital

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. In an effort to share some of the lessons we learn with the rest of the publishing community, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (including Keywee friends and customers like Kiplinger , Gear Patrol , Salon , and Complex ) and share their insights. We’re only limited by our own creativity.

Storytelling for ephemeral media

Digital Marketing World Forum

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively.

Storytelling, and Rebranding

Martech Advisor

Humans are social creatures, and love stories and storytelling. Stew Redwine, the Creative Director at Oxford Road, shows you how. There are many different ways to capture the attention of an unsuspecting customer. Stories are one of them. Watching a tale come full circle to show you how and where the product fits in is satisfying, and leaves the audience desiring more info. Content Marketing

12+ Christmas Commercials and What They Teach Us About Storytelling


For advertising agencies , it’s a time to show off their creativity and stand out. There is one thing that the best Christmas commercials all have in common: effective storytelling. Storytelling takeaway: A great story does not have to be a long one. Ah, the Christmas commercial.

ABC: How Storytelling Can Impact Lives


The entire staff of ABC13 was at the station for days – not at home with their families, not knowing the condition of their own homes, which in some cases were damaged or totally destroyed,” said Rachel Schwartz, manager of Digital Creative Content at Disney ABC Television Group. We’ve been using your Community Content in various iterations for the past eight years … to enable our audience to be part of the storytelling process.”.

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if? HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Why digital storytelling is the next big thing in display advertising


There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One of which is the downgrading of genuine creativity!

5 Simple Tips for Storytelling in Sales [+Example]


Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. For others, storytelling might feel as abstract as it did in middle school English class. Storytelling Makes Sales Memorable.

A Guide to Content Marketing Creativity


Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. Key Takeaways about Marketing Creativity.

The Importance of B2B Storytelling


From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Each storytelling format has its pros and cons, and great storytellers have learned how to maximize every platform’s strengths to benefit their cause. Storytelling also provides an alternate reality, especially if it’s fiction.

Honing creative skills in a multicultural environment

Integrated B2B

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. All our combined effort and creativity somehow pushed us ahead of the powerful competition. Find out about our storytelling and creative services at cylindr, Copenhagen. The post Honing creative skills in a multicultural environment appeared first on IntegratedB2B by cylindr.

The art of narrative storytelling via social media marketing


It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Each influencer gets to make their very own creative decisions. The post The art of narrative storytelling via social media marketing appeared first on Biznology.

Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. If you want to make all of your content operations and storytelling activities more efficient, start with infusing your brand story into every aspect of how your company walks, talks, thinks and acts. Citizen Storytellers. Creating the Corp Storytellers.

Storytelling Is Not a Strategy


and The Atlantic, in exchange for ambitious, interactive storytelling. Budgets are too big for brands to invest in a marketing strategy that relies on intuition and creative guesswork. It also has the power to make us smarter creatives. Brands are ready to embrace the power of storytelling. The growth is promising, but it’s important to note that storytelling is not a strategy. At the start of 2017, I made the shift from ad tech to martech.

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. In Kevin Spacey’s keynote from Content Marketing World 2014 , he told a half hour story about the importance of storytelling using his own career as a vehicle and the stories of the actors he’s played along the way as the gasoline. So what advice does Francis Underwood have to dish on storytelling?

9 Creative Ways to Improve Your Brand Awareness


The webpage where the films live says, “We are a collective of storytellers who make films on behalf of our home planet.”. The series featured meaningful interviews with celebrity creatives and thinkers, while raising awareness for the brand.

How to deal with creative block and get reinspired

Sprout Social

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy.

2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot Marketing

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Storytelling Daily