Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling

How to use long-form storytelling in your marketing strategy


Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling?

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Storytelling in B2B Marketing


That’s why emotions play a big role in storytelling. Add your own creative ways to tell stories that resonate with B2B buyers. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. What’s your story?

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Lars : Our team is built both to creatively react to brand briefs and to develop a suite of original IP. We’re only limited by our own creativity.

5 Simple Ways to Use Storytelling in Your Marketing


But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

The Ultimate Guide to Storytelling


Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. The Storytelling Process. Storytelling Resources.

8 Exceptional Examples of Customer-Led Storytelling


Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

Storytelling for ephemeral media

Digital Marketing World Forum

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively.

8 Impressive Examples of Employee-Led Storytelling


We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. Our fave brands doing employee-led #storytelling include @Sephora, @Salesforce, @Macys and.

Honing creative skills in a multicultural environment

Integrated B2B

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. All our combined effort and creativity somehow pushed us ahead of the powerful competition.

Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. Citizen Storytellers. Creating the Corp Storytellers.

7 Books That’ll Turn Your Marketing Team Into Better Storytellers


My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. Storytelling books empathy

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling.

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers.

ABC: How Storytelling Can Impact Lives


The entire staff of ABC13 was at the station for days – not at home with their families, not knowing the condition of their own homes, which in some cases were damaged or totally destroyed,” said Rachel Schwartz, manager of Digital Creative Content at Disney ABC Television Group.

The Importance of B2B Storytelling


From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Each storytelling format has its pros and cons, and great storytellers have learned how to maximize every platform’s strengths to benefit their cause. Storytelling also provides an alternate reality, especially if it’s fiction.

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?”

B2B Reads: Business Storytelling, Human Touch, and Video Lead Scoring

Heinz Marketing

Why Business Storytelling is a Necessary Tool for 2020 and Beyond. Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? How HubSpot Marketers Stay Creative Under Pressure.

Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

Because he understood that marketing is about storytelling. You can check out the slides I presented at last year’s conference here: Creativity, Technology and Storytelling. The Future of Storytelling. So what does the future of storytelling hold?

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. By getting to know your employees as well as you do your customers, you’ll be able to get creative on how you capture their attention.

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred.

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The art of narrative storytelling via social media marketing


It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Each influencer gets to make their very own creative decisions.

The Rise Of The Citizen Storyteller: Part 2

Marketing Insider Group

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers.

Why digital storytelling is the next big thing in display advertising


There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One of which is the downgrading of genuine creativity!

B2B Content Marketing as Storytelling: Is It Really That Simple?

KoMarketing Associates

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. This is a topic that’s discussed at length in creative writing classes. One Note on Storytelling Originality.

How to Use Storytelling for More Effective Content Marketing


Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling


In part three, we look at how index cards help writers organize ideas and improve storytelling. writing #storytelling Click To Tweet. The post How Index Cards Can Help Writers Organize Ideas and Improve Storytelling appeared first on ClearVoice.

Storytelling in Sales: Going Beyond the Marketing Buzzword


Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. 4 Storytelling Tips and Techniques for Sales.

[Storytellers Interview | Complex ] “Audience development has really become marketing.”


We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. We’re really lucky to have an outstanding creative group in-house and they really understood what we were trying to do and who we’re trying to reach.

Storytelling, and Rebranding

Martech Advisor

Humans are social creatures, and love stories and storytelling. Stew Redwine, the Creative Director at Oxford Road, shows you how. There are many different ways to capture the attention of an unsuspecting customer. Stories are one of them. Watching a tale come full circle to show you how and where the product fits in is satisfying, and leaves the audience desiring more info. Content Marketing

State of Content Marketing 2019: Creativity Strikes Back


Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

The Best Example You Will Find On The Value Of Storytelling

Marketing Insider Group

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. The Art of Effective Storytelling from Michele Miller.