Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 108

Creativity Course Consulting Intent 108

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone.

Creativity 204

Creativity Lead Scoring Lead Ranking Paper 204

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Creativity 185

Creativity Content Marketing Planning Content 185

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

B2BMarketing.net

JANUARY 18, 2024

Learn more about the awards The post Empathy, creativity, and gold-worthy campaigns with Brian Macreadie appeared first on B2B Marketing. Tune in for insights, inspiration, and a touch of the unexpected in the world of B2B marketing!

Creativity 59

Creativity Campaigns B2B Marketing Lead Generation 59

Velocity Partners

AUGUST 9, 2023

It got me thinking about another crucial part of the process: how creative ideation changes in a recession. But creative ideas are abstract by definition. Trouble is, the recession anxiety stakeholders are dealing with right now is kryptonite for creative confidence. Fear and uncertainty screw with our brain chemistry.

Creativity 78

Creativity Terms and Conditions Startups Advertising Agencies 78

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Navigate the Channel

OCTOBER 26, 2022

Over 58% of companies are planning to adopt it,” according to researchers at MarketsandMarkets. With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. The truth is that automation is not a catchall solution.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Contently

MAY 4, 2020

But in his new book The Hot Hand: The Mystery and Science of Streaks , Wall Street Journal reporter Ben Cohen connects the dots between sports, creativity, and a few other fields by exploring what happens when people think they’re “in the zone.” What about creatively? I’ve always really liked it.

Creativity 157

Creativity Paper Statistics Impressions 157

KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents. Idlers came in at the bottom of the pack at 2.93.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

KoMarketing Associates

JUNE 13, 2019

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. On the opposite end of the spectrum, just 54 percent of creative personnel think that marketing leadership is effective.

Creativity 120

Creativity Marketing Report InsideView Work Management 120

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. Join experts from Feedback Loop as they provide real-world examples of what you need to exceed goals and advance in your career with agile research.

Research 112

Research Creativity Examples Leads 112

Search Engine Journal

FEBRUARY 15, 2023

With some innovation and creativity, you can transform it into a tough, but rewarding journey. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait!

Linkbait 94

Linkbait Research Link Building PR 94

Top Rank Marketing

JULY 17, 2023

There’s always been an uneasy truce between creativity and commerce. In general, we think of creativity as an artistic pursuit, unconcerned with the practicalities of the business world. If we see creativity and business as opposing or unrelated forces, rather than complementary elements, we’re not going to inspire our audience.

Creativity 52

Creativity B2B Marketing B2B Paid Search Agency 52

DivvyHQ

APRIL 26, 2022

There's always research to perform, outlining to do, writer's block to avoid, etc. Perhaps you need to help get the creative juices flowing! We are all aware of how difficult, tedious, and often mundane creating content can be. It goes on and on. Your team feels this more than you might imagine.

Creativity 69

Creativity Promotion Content Research 69

Martech

MARCH 8, 2022

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. The data reflects trends found in previous research by the Geena Davis Institute of Gender in Media. more (60%).

Features 87

Features Research Ads Advertising Agencies 87

Contently

MAY 4, 2016

Creative briefs have grown thicker as data tools have gotten more sophisticated. While statistical insights can be extremely valuable as a guide, they can also stifle the creative flow. Research is comforting. Creativity is needed to make facts and figures human. But is there a science behind creativity?

Creativity 60

Creativity Research Paid Search Agency Copywriting 60

Content Marketing Institute

NOVEMBER 1, 2022

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading →

Research 117

Research Examples Video Marketing Creativity 117

Marketing Insider Group

JANUARY 8, 2024

Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content. As we continue to explore the world of AI-assisted content, we’re learning that the art of crafting precise prompts is as crucial as the creative process itself. Here’s how our process unfolds: 1.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Contently

OCTOBER 8, 2018

.” Mercifully, I found out about content marketing where there is money to be made in creative fields. For that, we turned to The Creative Group’s 2019 Creative and Marketing Salaries Guide. The staffing agency has collected data about the creative job market based on the roles they fill daily.

Studies 151

Studies Creativity Paid Search Agency Advertising Agencies 151

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The process of researching and finding treatment can be lonely. What should a pharmaceutical research company’s website look like?

Creativity 134

Creativity Examples Content Marketing Planning 134

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. Pew Research Center data shows at least 7 in 10 of them use YouTube, Facebook, Snapchat, and Instagram. Where Marketers Go Wrong.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

SEPTEMBER 26, 2019

Although augmented reality (AR) is growing in popularity, new research suggests that marketers still have a long way to go in terms of implementing this form of martech and seeing positive results. In addition, most respondents (39 percent) also said that they still face financial hurdles when it comes to implementing AR.

Customer Surveys 122

Customer Surveys Creativity Statistics Marketing & Strategy 122

Huptech Web

DECEMBER 7, 2023

Conduct thorough keyword research to identify high-performing tеrms that align with your products or sеrvicеs. The post 10 Creative Christmas Marketing Strategies for your E-Commerce Store! Lеvеragе Social Media Advertising – Utilizе social media advertising to reach a broad and engaged audiеncе.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Heinz Marketing

SEPTEMBER 17, 2022

4 ways to become a creative problem-solver. In this blog post, Ulli Appelbaum offers four practical ways to “overcome mental biases and become a better creative problem solver.” From the same research sample, however, nearly half bought from an unknown company because of its thought leadership.”

B2B Thought Leadership 55

B2B Thought Leadership Thought Leadership Creativity Ethics 55

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. However, there is no scientific backing to support this; new research suggests that this is an oversimplification.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

DivvyHQ

APRIL 25, 2023

In our latest post from guest contributor Tom Siani, he explores the three key skills needed for success: intelligence, creativity, and tech-savviness. Which skills or talents are most important for content creators?

Creativity 79

Creativity Content Process Copywriting 79

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. However, there is no scientific backing to support this; new research suggests that this is an oversimplification.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. In this article, we’re sharing creative ways to attract the most qualified candidates on social. Get creative: Job post examples for different social platforms. Social media is where people go to level up their career.

Social Media 97

Social Media Creativity Examples Media 97