Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

MAY 26, 2021

However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

AUGUST 10, 2021

However, new research suggests that many are under utilizing social media. Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams. B2B Marketers and Social Media Channels.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Webbiquity

FEBRUARY 17, 2022

Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Be creative (or hire for creativity). Don’t Forget About Focus Groups.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). PDFs, PowerPoint presentations, flat experiences. Cultural Challenges.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Savanta

NOVEMBER 11, 2014

Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them).

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

KoMarketing Associates

SEPTEMBER 9, 2021

Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. Despite their consistent use of social media channels, previous research indicates that marketers are continuing to undervalue the data they receive from platforms, such as Instagram and Facebook.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

AUGUST 31, 2021

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source. Finding Value in Social Media Marketing Data.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Content Standard

JANUARY 22, 2018

Content marketers are feeling the squeeze: Just being competent at your job requires creativity, strategic thinking, and great organization. Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. Download the full research here: bit.ly/InsidetheCMC. InsidetheCMC.

Statistics 95

Statistics Research Top of Funnel Content Marketing 95

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. As you can see in the chart, only 5% of the “somewhat committed” report high success versus 38% of the “most committed” group.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” 4: Brings creativity to the table. 5: Connects marketing activities to business impact and revenue.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Business Brainz

DECEMBER 17, 2021

sales research is one of the big keys to success. Sales Research lays the very foundation for your strategic sales plan that you and your company are trying to achieve. In other words, buyers feel that way because there is a complete lack of sales research from the sales professionals’ side. Why is sales research so important?

Research 52

Research B2B Sales Paid Search Agency Buyer Personas 52

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Content Marketing Institute (CMI) and MarketingProfs released their 12th annual B2B Content Marketing Benchmarks, Budgets and Trends Report last month which portrays an encouraging and optimistic future ahead for content marketing.

Content Marketing 130

Content Marketing Advertising Benchmark Content Marketing Report 130

Hubspot

DECEMBER 7, 2020

Download the research here , and keep reading to unpack some of our most important findings. Out of 500+ marketing leaders, 73% reported that they’ve been working remotely for over three months. 75% reported that instant messaging platforms like Slack were “good” and “exceptional” at supporting collaboration. Why might this be?

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. A published creative writer?

Research 88

Research Marketing Automation Services Tips Best Practices 88

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. Consumers aren't rushing to grab their wallets.

Research 101

Research Brand Identity Branding Budget Programs 101

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Value creativity and craft in content output. ask yourself why.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). If you’re stuck, check out these ideas for breaking a creative slump.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings. And the respondent reports their efforts as very successful. Conclusion.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. The future of marketing, it would seem, must include a futurist’s intuition, a dash of creativity, and the ability to see what can lie ahead. Last year alone, CPG online sales in the U.S. totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Consider the various market research reports (like the CMO Survey) we use and cite. With the assistance of generative AI, you can extract charts and other data more easily for use in your research and reporting.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Marketing Insider Group

DECEMBER 13, 2022

Be creative with thank-you messages that stand out so donors are happily surprised and know their contributions are making an impact. Annual reports. Keep donors informed by sending your annual report or a summary highlighting your accomplishments.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Top Rank Marketing

SEPTEMBER 1, 2023

Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S. MarketingProfs Here’s What Millennials Say They Want from Brands A leading 53 percent of U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Convince & Convert

FEBRUARY 21, 2024

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. This may include unique processes, research, or community knowledge. Decide Who Is In Charge People are using AI all across your organization, from interns to the C-suite.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

JANUARY 11, 2024

It provides visibility into real-time omnichannel performance data, predictive modeling, and transparent reporting throughout the campaign lifecycle. Chatmeter’s Pulse AI: Signals gives brands real-time insights into customer and location feedback through reports and data analysis.

Marketing AI 84

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 84

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131