Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Creativity 255

Creativity Paid Search Agency Advertising Agencies Planning 255

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

Social Media 243

Social Media Creativity Social Marketing Media 243

Marketing Insider Group

MAY 17, 2021

Event organizers base KPIs on the goals they’re aiming to achieve. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. The post 6 KPI-Focused Strategies for Organizing Virtual Events appeared first on Marketing Insider Group. Author Bio: Christina Tomlinson.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

DivvyHQ

JUNE 16, 2022

As the need for content and digital experiences grow, so do the creative teams that generate them. So what is the ideal organizational structure for creative teams? Without proper structure and processes, chaos often ensues, especially in large companies. Let's take a look at some best practices and some common pitfalls.

Creativity 118

Creativity Practices Process Generation 118

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.” And I am glad that I did! View original post.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Biznology

MARCH 30, 2021

is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations. . The post Intellectual Property and Your Organization appeared first on Biznology.

Organization 104

Organization Copyright Peer-to-peer Advertising Agencies 104

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. Creative energy well spent behaves like an accelerant that fuels future initiatives. Marketing automation can improve your creative team’s workflow. So why aren’t they?

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Martech

MARCH 25, 2022

Good morning, Marketers, let’s get creative! In asking this, he points out how technology is involving more people throughout the organization in marketing efforts, and this is also expanding the definition of creativity. The “creative” that marketing typically deploys is a message or image. And so is creativity.

Creativity 94

Creativity Paid Search Agency Advertising Agencies Conference 94

Sprout Social

DECEMBER 7, 2023

In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets. What is the TikTok Creativity Program? What is the TikTok Creativity Program?

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. In this article, I’ll dive into “Proposition” and explain why aligning your organization’s efforts with a focused vision, positioning strategy and value proposition matters.

Advertising Agencies 91

Advertising Agencies Organization Paid Search Agency Work Management 91

Webbiquity

JUNE 13, 2019

Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. Food and Drink Stations.

Creativity 187

Creativity Barriers Opt-out Sales Qualified Leads 187

ClickZ

AUGUST 20, 2020

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Envy

MAY 16, 2022

Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form. What is an organic LinkedIn lead generation form? How do I set my organic LinkedIn lead generation form up? What can I use organic LinkedIn lead generation forms for? But what is it? How do I set it up?

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

SmartBrief - Marketing

NOVEMBER 27, 2023

Scheduling creative inspiration is notoriously difficult. By its very nature, creativity is unpredictable; it doesn’t care about deadlines and tends to come in its own sweet time. So it’s interesting to consider that kickstarting the muse appears to be an area where artificial intelligence can provide significant creative value.

Marketing AI 52

Marketing AI Creativity Paid Search Agency Newsletter 52

Brandfolder

DECEMBER 7, 2021

Creative asset management involves more than just keeping a clean and organized asset library. It also requires greater control over the entire creative workflow and content lifecycle — think planning.

Creativity 98

Creativity Organization Content 98

seo.co

SEPTEMBER 13, 2021

There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. However, more organic reach doesn’t always mean that it’s quality. Since your rankings rise organically , it seems that your content is high-quality and liked by audiences. Pay-Per-Click Marketing.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

KoMarketing Associates

JANUARY 9, 2018

Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Creative / Content. PR / Corp Communication.

Guidelines 201

Guidelines Organization SEO B2B 201

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Sprout Social

APRIL 9, 2020

There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. But why assume when you can take the guesswork out of it with creative testing? . Paid and organic can and should work together.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

The Point

MARCH 22, 2024

Here’s an opening for an email I received a few weeks ago: One of the hardest parts of managing an organic social strategy is the need to churn out compelling posts at the speed of…well, the internet. They read like an internal creative brief or planning document. And it’s producing a sea of sameness.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? Being effective in this environment means marketers must be creative, targeted and aligned with sales goals; they must also have visibility into buyer attributes and behaviors. The post Does your organization need a marketing automation platform?

Marketing Automation Services 81

Marketing Automation Services Marketing Automation Work Management Automation 81

Sprout Social

AUGUST 4, 2022

In this article, we’re sharing creative ways to attract the most qualified candidates on social. If you’re a self-motivated, organized person looking to join a flexible team, visit our Careers page to learn more about our open positions.”. We’re currently looking for a Community Organizer to join our team. Let’s dive in.

Social Media 101

Social Media Creativity Examples Media 101

Martech

MARCH 2, 2022

But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. How do our employees manage their own productivity?

Work Management 100

Work Management Digital Asset Management Marketing Management Organization 100

Hive9

JULY 5, 2016

Marketing has always required creativity. But with the rise of technology and the data-driven marketing it enables – marketing departments now need a healthy number of data scientists to balance out creative personnel. It’s still one of the most important parts of building and executing a marketing plan that pays off.

Creativity 102

Creativity Planning Organization Marketing Plans 102

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Search Engine Journal

DECEMBER 8, 2022

While it's more challenging to market SaaS organically, get creative and bring in more qualified leads with this guide. The post Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic appeared first on Search Engine Journal.

Keywords 85

Keywords Traffic Organization Features 85

Zoominfo

JUNE 6, 2018

But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for. We say, don’t be afraid to get creative!

Organization 250

Organization Ad Building Tips Keywords 250

Litmus

APRIL 16, 2020

Organic shapes are often described as forms that take influence from nature. With email design often taking influence from web trends, it’s only natural that we would start to see organic shapes taking center stage in email compositions. Curious how brands are putting organic shapes to work? Email designs inspired by nature.

Organization 94

Organization Design Trends Organic Leads 94

Sprout Social

JANUARY 14, 2021

But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media. It feeds into the myth that only those with ‘senior’ or ‘executive’ in front of their titles have ideas worth listening to and those at the bottom have less experience, wisdom and creativity. We want to hear from you!

Organization 96

Organization Peer-to-peer Lead Ranking Social Media 96

Brandfolder

SEPTEMBER 7, 2021

Taking projects from concept to completion at the speed and volume required in today’s digital-first world has magnified common roadblocks such as shifting deadlines, priorities and ownership. Brands looking to.

Organization 98

Organization Creativity Brand Identity Branding 98

ClearVoice

JULY 3, 2023

Cultivating a Culture of Creativity Content ideation is both an art and a science. Regular Brainstorming Sessions Brainstorming sessions are essential to a culture of creativity. People tend to build on each other’s thoughts, and often the very best creative ideas emerge during brainstorming sessions.

Creativity 52

Creativity Bandwidth Content Keywords 52

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Achievable: Do you have the necessary resources (time, budget, creatives, etc.) Create a productivity regimen to help organize your daily, weekly and monthly workload. Identify the best platforms for your brand. to achieve your goals?

Social Media 103

Social Media Work Management Marketing Management Organization 103

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. In businesses, one cannot survive without both creativity and innovation alongside logic and analytics.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62