KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Trends Multi-Channel 93

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

JANUARY 5, 2024

For instance, The Home Depot, a medium-sized RMN, is piloting video screens in some locations. Targeted multi-screen experiences will be key in 2024 to reaching consumers with messages that move with the medium.” We’d like to know how it’s been for you. Get MarTech! In your inbox.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

sagefrog

FEBRUARY 7, 2024

TikTok integrates AI with TikTok Creative Assistant, a chatbot-like tool assisting marketers in crafting tailored content and offering industry-specific insights. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

DECEMBER 6, 2022

Video, social media and other digital channels are in the mix, as well as out-of-home. The campaign was created by Boston-based agency Proverb, with additional creative duties carried out by Burnt House Productions, an agency based in Bermuda. “We DOOH creative in the Bermuda campaign will be triggered by weather, for instance.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Multi-Channel Eye-Tracking 112

BOP Design

AUGUST 17, 2021

Read more: Creative tips to refresh a tired marketing strategy. Is our brand present on all the necessary mediums? For example: Don’t allocate all your budget to an expensive video on a whim, but do set aside a small amount of budget to experiment with video marketing. Identify New & Creative Ideas.

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

Heinz Marketing

NOVEMBER 21, 2020

Social media continues to be a powerful medium and has only grown over the years, but are you getting the best value out of your influencers? Groupthink can be more common in this new virtual world, here are some ways to promote more creative thinking instead. Video for Sales Emails: How to Use Video to Book More Meetings.

Product 119

Product B2B CAN-SPAM Conference 119

Digilant

OCTOBER 16, 2023

Display advertising is a form of online advertising that uses visual elements — whether that’s images, videos, graphics, or animations — to convey a marketing message or promote a product or service. Banner ads also allow for creative flexibility, enabling marketers to convey their brand message through visuals, text, and multimedia elements.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Content Standard

MARCH 12, 2024

While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. Innovate with Content: Think like a media company and explore new mediums and methods for engaging your audience across channels.

Media 98

Media Brand Identity Branding Storytelling 98

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” Descript, mmhmm, and TikTok are making video editing faster and easier than ever. Here’s how.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Buffer

APRIL 7, 2022

What gives Revue an edge over other online publishing platforms like Substack or Medium ? Revue beats platforms like Substack and Medium in this instance because you can make this change for free. watch a video?) Creative control : Newsletters give you control. Why use Revue? and make that the focus of your CTA.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Liveintent

JULY 6, 2022

Display ads are text, image, or video advertisements in the digital, online space. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. Rich media ads: These ads incorporate media like video or audio that encourage interactivity with the content.

Display 109

Display Ads Advertorials CPC 109

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Take note of how people interact with each other and keep tabs on trending conversations, styles of language and types of creative content.”. Vertical video content will become the norm.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. We’ve rounded up the top five ways the VIB finalists are using video for sales to win more deals and gain an edge over the competition, so that you can be inspired to do the same.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Bannerflow

NOVEMBER 22, 2022

Why should you use video ads for dynamic remarketing? At the heart of a successful campaign is video. Much like the success of display ads hinge on creative and engaging assets, dynamic remarketing campaigns often perform at their best when video is at its heart. Video outperforms every other medium across the board.

CTR 52

CTR Adsense Banners Stats 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Buffer

SEPTEMBER 8, 2022

” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content. Would you rather handle everything manually, leaving little time for the creative work that is your bread and butter? This is where automation or outsourcing comes into play. Writer Anna B.

Practices 119

Practices Product Top of Funnel Creativity 119

Martech

MARCH 31, 2022

Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). As mentioned above, nonlinear ads are small video or animated overlays that, according to IAB, are becoming more common in CTV. It’s not just about tailoring the standards to, for instance, a smart TV format.

Ads 83

Ads Video Marketing Guidelines Advertising Mediums 83

Navigate the Channel

SEPTEMBER 15, 2023

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Content Marketing Institute

JUNE 1, 2018

His talk explored how thinking differently about creativity led him to form a new kind of collaborative production company. Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website. video #PullApartChallenge Click To Tweet.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers?

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

Martech

JULY 13, 2023

Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. They include the ability to generate content and copy for ad creative, such as titles, images and headlines; creating variations of campaigns to appeal to multiple audiences; and suggesting and leveraging best practices learned from campaigns on Taboola.

Paid Search Agency 87

Paid Search Agency Product Urgency Marketing Enterprise Management 87

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media 95

Social Media Template Video Marketing Media 95

QuanticMind

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences. Also, make sure to diversify your inventory.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums. Where do Chief Content Officers fall in the hierarchy?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Brands looking to implement this type of social media marketing should focus on high-quality, creative visuals that tell a story. Video sharing sites. Why is video so popular?

Social Media 145

Social Media Social Marketing Media Curation 145

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Buffer

MARCH 30, 2023

With a series, the point is to create multiple videos revolving around one specific topic. Ambitious Kitchen , a food blog run by cookbook author Monique Volz and her team, primarily shares recipes from their website in the form of videos on Instagram and TikTok. Create Now comes the time to plan out the content for your series.

Social Media 100

Social Media Marketing AI Media Communities 100

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Video Prospect Like a Pro. Flip through or download these slides to see outreach templates and ideas for prospecting with video.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137