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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. Thinking outside the box when it comes to creatively sharing your customer stories is a sure way to retain more long-term business clients.

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Why Your Marketing Needs Digital Storytelling To Connect With Audiences

EveryoneSocial

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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A Marketer’s Complete Guide to the Current State of Display Advertising

Digilant

Reasons display ads continue to be effective for brands and agencies include the following: Brand Awareness: Display ads are highly scalable and can reach a broad audience, increasing brand visibility and recognition, even among users who might not immediately convert.

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Content Strategy: Creativity vs. Analytics

ClearVoice

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Video creative fatigue is rife – people are bored of seeing the same old ads day in, day out. This guide will cover how to increase video engagement while identifying and bypassing creative video fatigue.

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AI might kill organic traffic—here’s what SEO marketers need to know

Unbounce

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. From a user perspective, this is great. Today, generative AI chatbots can answer questions about almost anything. That’s ‘Dr.