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Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Now, it’s a podcast. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. I’m Joe Lazauskas, the editor-in-chief of Contently, and I’m here with Hernan Lopez, the CEO and founder of Wondery, the podcast company that’s taking Cannes by storm.

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The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

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10 Most Popular Marketing Articles of 2018

Zoominfo

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

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6 Creative Tips to Optimize Your Digital Audio Advertising

Digilant

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. 6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. .

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The Content Revolution Is Here. Is Your Brand Ready?

Contently

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” These tools are changing the way we think about creative work. There are signs it’s already begun.

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