SnapApp

AUGUST 9, 2017

Show, don’t tell,” isn’t just great advice for creative writers, it’s also great marketing advice. . It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. Tactic 3: Show, Don't Tell.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Vidyard

SEPTEMBER 11, 2015

My practice I’m a “content creative” – a writer, photographer, and interviewer. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. If you don’t have an in-house team, hire a creative with journalistic talents to tackle this list.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

My practice I’m a “content creative” – a writer, photographer, and interviewer. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. If you don’t have an in-house team, hire a creative with journalistic talents to tackle this list.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Hubspot

MARCH 18, 2018

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

FEBRUARY 15, 2017

In creative areas of work, it’s easy to feel like your work isn’t appreciated. Just look at the skills reporting the highest rate of underemployment -- many of them are creative. The purpose of its awards is to “ give communications and creative professionals proof and validation that their work is highly regarded by their peers. ”

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. Doug is the Co-Founder & Creative Director at Velocity Partners. Kelsey Libert. Doug Kessler.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Here’s a hypnotically creative example from Samsung: This snackable, short-form video content works because it creates a short burst of emotion in the target audience.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Content Marketing Planning Best Practices 50

Webbiquity

APRIL 23, 2013

Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. ” Using Great Storytelling To Grow Your Business by Fast Company. ” Is Content Marketing The New Advertising?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Fortunately, from a marketer’s standpoint, video offers a range of creative and strategic options that can be applied to virtually any content marketing purpose. When to use them. joderama Click To Tweet.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. MEL is a great example of how ambitious storytelling can stand out if brands stop trying to play it safe.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60