ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.

Conference 106

Conference Creativity Startups Network Marketing 106

Webbiquity

JUNE 28, 2022

Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a prominent digital marketing agency prior to becoming a full-time freelance designer.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Premier CPA-led business advisory firm Aprio is another great example of creative financial services marketing.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Martech

MAY 30, 2023

She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization. Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by both Engadget and The Guardian.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Hubspot

MAY 3, 2017

A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. 5 Examples of Creative Shoppable Content. 1) Visual Storytelling with Scotch & Soda. What Is Shoppable Content?

Creativity 74

Creativity Examples Brand Identity Branding 74

Contently

OCTOBER 27, 2016

While artificial intelligence is already transporting beer and diagnosing cancer patients , in order to tell creative stories brands still need creative people. In fact, Contently is grounded in the idea that storytelling is a uniquely human skill. The network’s visual creatives bring copy to life.

Creativity 60

Creativity Work Management Marketing Management Content 60

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Illustrator. Adobe Spark.

Creativity 69

Creativity Enterprise Management Work Management Mobile Advertising 69

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: The Secret to Hitting the Creative Sweet Spot. You have to break that up.

Creativity 61

Creativity Storytelling Startups Click Rate 61

nDash

NOVEMBER 2, 2021

She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Contact Mark for his ability to lure your prospects to the inbound-marketing funnel with creativity. Amy Sherman. Gwen Luscombe.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Contently

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Janice Williams : I’m an arts and culture reporter at a magazine. I look up to media companies in terms of style, storytelling, and writing quality.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Glossy magazines becoming dull in waiting rooms as the years go by? What comes to mind?

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Contently

JUNE 19, 2019

Her work has been published in Forbes, Business Insider, The Week Magazine, Yahoo News, and more. She owns Jennifer Billock Creative Services, which focuses on magazine writing, culinary travel materials, book editing and writing, and corporate creative copy. Jennifer Billock. Evan MacDonald.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? For example, we’re raising funds for emergency grants for freelance creatives in need. For instance, do bullets kill storytelling?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Yet that creative ambition comes with a lot of risk. Airbnb: Airbnbmag.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. Think of them like Help Center assets that customers can use to solve problems on their own—only with more creativity than the usual instruction manual approach. 88 Acres: How Microsoft Quietly Built the City of the Future…. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Integrated B2B

JULY 28, 2020

It requires excellent communication skills, especially in written form, a creative mind and a thick skin. Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. Comedic creativity. Storytelling magic.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Contently

AUGUST 12, 2021

In March 2020, Sunshine Flint, executive editor of HP’s brand publications Innovation magazine and The Garage , hired someone to help her team produce more content. In response, brands like HP are getting creative with the ways in which they talk to this up-and-coming demographic. “That sparked an idea,” Flint said.

Creativity 152

Creativity Television marketing Storytelling Lead Ranking 152

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

Storytelling 88

Storytelling Business Work Management Opinions 88

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. We all know creative ideas come from random places.

Work Management 104

Work Management Storytelling Business Differentiation 104

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Be creative.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. All afford the opportunity to get a little creative. We joined consumer brands like Net-a-Porter, Airbnb, and Red Bull last year and launched a quarterly print magazine. Image via Microsoft Stories.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. “Nobody just buys the art … They want the stories behind the art.”.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

nDash

JANUARY 26, 2022

I particularly love to focus on SEO blogs that contain actionable advice, or magazine articles that prompt reflection or encourage human connection. But, even outside of that remit, as a creative and a marketer, I love bringing the art of storytelling and selling to make each project a unique success. Boma Wokoma . I have a B.S.

SEO 52

SEO Copywriting Storytelling Domain 52

Content Standard

FEBRUARY 20, 2018

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” Creativity Needs Discipline.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

Bannerflow

APRIL 28, 2022

Offline marketing builds its strategies around print media such as newspapers or magazines, plus radio and TV ads. Not only that, but demographic data can help your creative team drill down even further into which social media platforms your audience uses. After which, you’ll have a great view of ad performance thanks to data insights.

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

APRIL 28, 2022

Offline marketing builds its strategies around print media such as newspapers or magazines, plus radio and TV ads. Not only that, but demographic data can help your creative team drill down even further into which social media platforms your audience uses. After which, you’ll have a great view of ad performance thanks to data insights.

Social Media 52

Social Media Advertisements Advertising Media 52

Contently

JULY 2, 2018

Editorial meetings are my safe space, and my creative process (unfortunately and unintentionally) involves channeling Gary Vaynerchuk. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. I love this simple overview by Moz on how to integrate search queries into your creative process.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Atomic Reach

JANUARY 3, 2019

Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

OCTOBER 14, 2020

It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. While I was at Agency.com, an ambitious and creatively-driven client from LG Electronics awarded us and TBWA the brief to launch their new TV: Scarlet. One magazine called it the most innovative campaign of the year.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). A mattress company appreciates the value of print.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Navigate the Channel

JULY 21, 2023

billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. Video marketing can include product demonstrations, customer testimonials, behind-the-scenes footage, and creative storytelling. According to published reports, Apple’s media spend was estimated at $1.8

Marketing AI 65

Marketing AI Product Ad Building Planning 65

RebelMouse

MAY 2, 2022

Worldcrunch, the international digital news magazine, has partnered with global publishing platform RebelMouse to maximize the reach and impact of Worldcrunch’s unique multilingual coverage of the war in Ukraine. About Worldcrunch. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Contently

FEBRUARY 13, 2020

Illustration by Andrew Rae | New York Times Magazine. I’m convinced that creative people of the future will think of themselves like directors. You’ll want a big computer graphics department, different location and set design pros, and more. This is The Hollywood Model.

Content 181

Content Blogger Trust Marketing Work Management 181

Integrated B2B

FEBRUARY 12, 2020

Honing creative skills in a multicultural environment. Storytelling symbiosis and sustainable innovation. In an era where the UN’s Sustainable Development Goals are hot, how might your company use storytelling to gain a competitive edge as well as bolster sales and partnerships? A good brief goes a long way.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52