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Storytelling on Social Media: How to Do It Better

Sprout Social

It’s that we’re failing at the social media storytelling game. Easily run keyword and hashtag analysis with Advanced Listening, powered by Simply Measured. Advanced Analytics, powered by Simply Measured Want more creative planning fuel? Who is my audience? How do I get my idea into my audience’s head?

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3 months into testing our TikTok marketing strategy: Here’s what we learned

Sprout Social

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. Hashtags are hugely influential on how TikTok users discover and engage with videos. Final five TikTok takeaways.

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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

B2C marketing trends: Taco Bell’s #FriesChallenge taps into consumers’ creativity to build interest in specialty menu items. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. marketing Click To Tweet.

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The best Super Bowl ads of 2024

illumin

Horsedrawn delivery carts bring nostalgia to life in this ad and the hashtag #DeliveringSince1876 ” adds to its shareability. The humor and star power of this ad makes it a fun and creative exploration of just how far an ad can push the boundaries of its medium. The key takeaway this year?

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Check out how Waldorf Astoria Maldives Ithaanfushi creatively uses Facebook to showcase its guest’s unique experiences, hotel highlights, and interactions with guests. Use Hashtags Strategically : Use popular and relevant hashtags to increase the visibility of your posts. You can read the full case study here.