QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK!

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Hubspot

NOVEMBER 30, 2017

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year. Set to Ella Fitzgerald’s "Give a Little, Get a Little," the 60-second spot was produced by London based agency adam&eveDBB. To everyone else, hello.

Paid Search Agency 154

Paid Search Agency Ads Business Best Practices 154

Digilant

AUGUST 18, 2022

To offset potential roadblocks, consider testing a host of creative varieties. Facebook: More than one-third of the global population is on Facebook, making it a social media hot spot. Be sure to make use of hashtags on Instagram: They’re essential. Play around with different CTAs, swap visuals, and conduct A/B tests.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Buffer

MARCH 30, 2023

Spur more creativity You might be wanting to branch out or share something different from your usual posts, and a series forces you to come up with creative ways to make your content. You can also categorize each series with hashtags making it easier to appear in searches.

Social Media 100

Social Media Marketing AI Media Communities 100

Tomorrow People

NOVEMBER 6, 2020

Marketers were challenged to respond with creativity and agility. This truly viral campaign captured the lockdown mood perfectly, combining boredom-busting creativity with a tribute to the arts: a major casualty of the pandemic. Home: Finding a spot in the new ‘command central’ for all activities. March 25, 2020.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Sprout Social

FEBRUARY 22, 2022

Although your Shorts can be up to 60 seconds, the sweet spot seems to be at 58 seconds or less. Get creative with your captions. Use trending songs, hashtags and events. One great way to increase views and get people interested in your content is using trending songs, events, audio clips, hashtags and challenges.

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

Delivra

FEBRUARY 26, 2021

When Monroee, whose real name is Kayla Newman, invented this phrase on the spot, she had no idea the impact she would soon make. It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field?

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Valasys

SEPTEMBER 21, 2021

To make good use of these channels, you can learn from past campaigns and brands which managed to strike a balance of creativity and originality. This then led to many artists and musicians showing support for Spotify through the campaign’s hashtag – #Spotify2019Wrapped. Sleep Channel – Casper.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Takeaways for Video Marketers.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Adobe Experience Cloud Blog

JANUARY 11, 2016

So while Twitter’s limited character count may mean less punctuation and some creative abbreviations, it has been helping us practice sending snackable information. Consider the flood of messages that erupt whenever anything newsworthy happens or something goes viral. Facebook already has hashtags as well.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Hubspot

OCTOBER 31, 2017

This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. 2) JetBlue. Oh, JetBlue. You shouldn't have. 4) Amazon. 7) Twitter. 13) Birchbox.

Personalization 101

Personalization Examples Hubspot Amazon 101

Hubspot

JANUARY 10, 2017

They don't away the exact spot — they offer a clue instead. Like Instagram and Twitter, Snapchat works with hashtags. Research your personas to find the hashtags that will get your Snapchat content found by them. Research your personas to find the hashtags that will get your Snapchat content found by them.

Education 28

Education WOMM Trends Planning 28

Hubspot

SEPTEMBER 12, 2019

People who watch will know that Netflix values different backgrounds as well as the creativity and unique storylines that can come from them. This ad is similar to another spot from Apple that was nominated for the 2018 Outstanding Commercial Emmy. At the end of the video, they include the hashtag #TalkAboutBias.

Video Marketing 72

Video Marketing Paid Search Agency Marketing & Strategy Amazon 72

Hubspot

MAY 22, 2015

list of INBOUND speakers , we've invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag. Creative, articulate and independent, Justine Musk is an explorer and writer who isn't afraid to tell it like it is.

Cable 28

Cable Hubspot Advertising Agencies Multi-Channel 28

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Understanding your target audience on Instagram will help you create more relatable content that’s more likely to go viral. Know your audience.

Viral Marketing 87

Viral Marketing Ideal Customer Profiles Brand Identity Branding 87

SocialPilot

JANUARY 10, 2024

But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. You could also look at the current trending topics and join the conversation using those hashtags. The Duet giveaway was one of the company’s most successful efforts.

Paid Content 83

Paid Content Tips User-Generated Content Viral Marketing 83

Marketing Insider Group

OCTOBER 14, 2020

Each season, true Bachelor fans are able to spot top contestants immediately. To nurture their community of fans, the Bachelor utilizes hashtags: #Bachelor, #Bachelorette, #BachelorNation, #BachelorFamily; a strong social media presence on Instagram, Twitter and Facebook; and live viewing parties hosted by fans across the world.

Planning 354

Planning Content Marketing Content Impressions 354

Hubspot

MAY 16, 2012

2) Mystery Links: Joy's hashtag really captures it all with this indication of subpar marketing -- if you're sharing links in social media without any context, your engagement will plummet. Everything else can be chalked up to agency "creativity". HubSpot Pet peeve: Ad agencies that set out to create a "viral" video.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Buffer

JUNE 7, 2022

A viral tweet claimed that TikTok is now more useful than Google, and while not everyone agrees with that statement, the social media site did surpass the search engine as the most popular website in 2021 – an impressive feat considering TikTok’s fledgling age. The hashtag was viewed over 5 billion times.

Viral Marketing 82

Viral Marketing Lead Ranking Communities Video Marketing 82

Sprout Social

JUNE 6, 2022

TikTok is known for its viral videos and trendy dances, but there’s another layer of the app that makes it so enticing: the comments. Brands comment on viral videos frequently. Commenting on viral videos is another common practice. Be light-hearted and funny, but beware the fine line between creative and cringe.

Viral Marketing 90

Viral Marketing Paid Search Agency Enterprise Management CAN-SPAM 90

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. This viral post took only 10 days to break the record, and has been slowly generating more and more likes. Viral social media campaigns like this just go to show how well people can work together for a common goal (i.e.,

Stats 111

Stats Planning Work Management Marketing Management 111

Hubspot

DECEMBER 30, 2014

In an interview with the New York Times, CEO Michael Dubin expressed his firm belief in using video to tell stories and that the concept of using humor to promote a “smart business” led to the video going viral. On Twitter, they have launched their own hashtag campaign called #tweetfromtheseat.

Brand Identity 28

Brand Identity Branding Paid Search Agency Marketing & Strategy 28

Single Grain

FEBRUARY 6, 2023

There’s no secret hashtag to add to your content, and no guaranteed strategy that will land you on every FYP across TikTok’s landscape of users. (I 3) Use Reach-Boosting Hashtags Hashtags are practically a staple for some social media platforms at this point, and TikTok is no exception.

Social Media 52

Social Media Paid Search Agency FAQ Intent 52

Hubspot

JUNE 7, 2012

A meme most commonly manifests itself in a visual such as a picture or a video, but it can also take the form of a link, hashtag, a simple word or phrase (e.g. The TV spot features a mashup of scenes from the series of Old Spice commercials. an intentional misspelling), or even an entire website. And the truly successful memes?

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Sprout Social

DECEMBER 8, 2022

Content based on holiday or relevant hashtags. Using hashtag holidays is a win-win. They act as creative prompts that guide your content. Just make sure the hashtag holidays you use are relevant to your brand and audience. Let your creativity shine. This is an especially useful video topic for clothing brands.

Social Media 126

Social Media Video Marketing Top of Funnel Media 126

Conductor

MARCH 23, 2022

But, the power of marketing in real-time is all about reacting with agility and creatively making the most of each opportunity that presents itself. Not only does this make your interactions more authentic and helpful, but, as you will see, the right messaging can also become a viral sensation, creating real and lasting brand exposure.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97

ClearVoice

MAY 20, 2021

As a creative social media strategist, Gigi Robinson likes to think of behavioral targeting as understanding insights, analytics, and reading data regarding how influencers work — and how their audiences work. Don’t discount the value of hashtags. Don’t discount the value of hashtags. Choose a niche creator.

Clickthrough 59

Clickthrough Demographics Communities Social Media 59

Single Grain

JULY 19, 2019

Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time. The hashtag #museumoficecream is reported to have 72 million engagements. Starbucks played smart and knew exactly how to trigger its social-media savvy audience and wasted no time in implementing their strategy.

Social Media 106

Social Media Media Top of Funnel Banners 106

Sprout Social

DECEMBER 18, 2019

Despite reversing its initial decision, the Hallmark Channel remains embroiled in a Christmas controversy with hashtags like #BoycottHallmark trending all weekend. But not every viral moment is worth commenting on, and in some instances it can actually harm brands eager to provide their two cents. But don’t forget to read the room.

Twitter 46

Twitter Trends Contingency Planning Viral Marketing 46

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. But where do you find the smart, creative, hard-working people to make your content strategy a success? The Analyst.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. A hashtag is a word or phrase preceded by a “#" (i.e.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Single Grain

MAY 9, 2023

1) Easily Shareable There are reasons you hear stories about ordinary people going viral on TikTok – videos are easily shareable. The first clip shows a woman using her male partner’s razor, and the following clip is her partner’s reaction as he uses the same razor and spots her hair.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Hubspot

MARCH 16, 2023

Read these LinkedIn hacks so you can join the party, get spotted by your desired contacts, attract work or grow a following to 13,000+ people in a year. Her banner reinforces her brand, The Brand Creatives , and tells visitors what she does (world-class content) and for whom (tech companies). Your post may even go viral.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Webbiquity

OCTOBER 5, 2010

Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides. You still need live tweets to engage with people.&#. Twitter Strategy. Simply awesome.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

FEBRUARY 3, 2014

And unfortunately, the commercials were equally lackluster -- going more for tearjerking than the humor and creativity that''s come to define the multimillion-dollar ad spots. Because of how quickly it went viral, it didn''t take long to get around: @Mallikarjunan Who slipped @JCPenney a bowl of hunch bunch? lowsscorinh 5_0.

Brand Identity 28

Brand Identity Branding Social Media Viral Marketing 28

Sprout Social

AUGUST 15, 2022

As an app driven by rapid creativity and trends, new TikTok sounds arise every day. ootd #fyp #fashion #viral #blacktiktok. ? Here’s how: Use TikTok Creative Center. The TikTok Creative Center is your best friend when it comes to trend information. View the Hashtags or TikTok Videos pages to see what’s trending.

AIDA 89

AIDA Viral Marketing Advertising Agencies Copyright 89