User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. The song quickly went viral and received over 17 million views in the first year. It was a way for the customer to use his creativity to express frustration and dissatisfaction.
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