7 Key Principles of B2B Email Creative

The Point

The goal of any email is to generate engagement. You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo. 7 Key Principles of #B2B Email Creative Click To Tweet. What, Why, How.

Why is No-One Talking About B2B Creative?

The Point

This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative.

How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. were cited by respondents more frequently than even lead generation challenges. lead generation tactic, followed by social media. effectiveness of lead generation programs and tactics?

7 Creative Ways to Generate More B2B Leads

Marketing Insider Group

Many businesses spend a great deal of time and resources on lead generation. The post 7 Creative Ways to Generate More B2B Leads appeared first on PureB2B. The post 7 Creative Ways to Generate More B2B Leads appeared first on Marketing Insider Group.

Why you need a creative workflow process

Act-On

But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy. You can’t expect a creative workflow process to be perfect and be used perfectly. We’ve all been there.

Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. Does Demand Generation Really Generate Demand? The post Does Demand Generation Really Generate Demand?

Creativity and AI at Cannes Ad Fest

Modern Marketing

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape.

B2B Email Creative: A 5 Point Checklist

The Point

Is your lead generation email ready for primetime? B2B Marketing Creative Demand Generation E-mail email design email marketing lead generation b2b demand generation B2B email marketing b2b lead generation email creative litmus

In Defense of Demand Generation in the Age of ABM

The Point

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. Instead, the real problem with modern demand generation is the way in which it’s practiced.

Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

You can check out the slides I presented at last year’s conference here: Creativity, Technology and Storytelling. The theme for this year’s content marketing summit is creativity, technology and storytelling. What Is The Content Marketing Imperative?

Reinventing the Fathom Website with Creative Conversion

Fathom

At this time, the Fathom website – one of the most important mediums that can be used to reach new customers and generate more sales – seemed to be going through an identity crisis. The post Reinventing the Fathom Website with Creative Conversion appeared first on Fathom.

3 Tips for More Creative Email Autoresponders

Hatchbuck

Among them: more effective lead generation, better retention of existing customers, increased sales, and increased overall customer satisfaction. The post 3 Tips for More Creative Email Autoresponders appeared first on Hatchbuck.

A Guide to Content Marketing Creativity

Zoominfo

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? Key Takeaways about Marketing Creativity.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Three Incredible Examples of Creative B2B Marketing Initiatives.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers.

7 Creative Ways to Generate More B2B Leads

PureB2B

Many businesses spend a great deal of time and resources on lead generation. After all, here at PureB2B , we’re all about the pillars of lead generation. When we say new tactics, we’re not talking about re-inventing your current strategies or developing new lead generation channels per se. Creative Ideas for Lead Generation. Use an opt-in video to generate leads. So the next time you’re looking for more leads, give these creative tactics a try.

Why Creativity is Critical for Future Jobs…And Branding

Biznology

Many experts believe the answer lies with developing new creative skills that will enable people to adapt and even build on this new technological landscape. And these creative talents will be crucial for making brands more relevant and engaging too.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Audience and keyword research ppc lead generation tools. Want more leads?

This Year, Tackle These 3 Demand Generation Priorities First

The Point

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Good content is what fuels modern demand generation.

3 Creative Ways to Boost Lead Generation with Video

Modern B2B Marketing

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare.

How to Combine Data and Creativity as a Strategic Differentiator

Kapost

The numbers serve as a consistent guide for how brands can leverage and/or re-calibrate focus to generate more. The post How to Combine Data and Creativity as a Strategic Differentiator appeared first on Kapost Blog.

choozlechat: creative optimization with Mike Gerpe, Shotzr

Choozle

MSJ: Before we dig into digital advertising creative, can you explain what Shotzr does? MG: Shotzr streamlines the ad creative process and drastically improves ad performance by delivering targeted imagery for personalized campaigns, at scale.

5 Creative Ways to Generate Leads You’ve Probably Never Tried Before

Lead Liaison

When your company needs to generate leads, your goals should be to find creative methods that allow you to communicate and network better with other businesses as well as untapped customers and, simultaneously, establish yourself and your company as an authority figure. Here is a look at five ways to generate leads by getting in front of your prospects, where they are. . Lead Generation Revenue Generation Blog lead gen

Creative Uses for Lead Capture

Lead Liaison

We’ve rounded up seven creative uses for event lead capture using our system. Consider these 20 examples of experiential marketing to get your creative juices flowing. The post Creative Uses for Lead Capture appeared first on Lead Liaison. Lead Management Revenue Generation Blog Event Lead Capture event lead management Lead Capture Marketing Trade Shows Trade ShowsBusinesses can use Lead Liaison’s GoExhibit!™ in many ways – it’s not just for trade shows!

10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. Get creative. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Jump to a Creative Lead Gen Example.

Instagram Story Dimensions – The Complete Creative Guide

Magisto

Let’s face it, these tools are way too powerful to create Instagram stories but they can help you get your video files at the right size and dimensions and they basically give you a total freedom in your creative process. Tip #3: Source user generated content.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills.

Should I Prioritize ABM Tactics Ahead of Demand Generation?

The Point

Say you’re a start-up, or a company that’s simply never done much demand generation, and Account-Based Marketing (ABM) makes strategic sense based on your solution and target market. Should I Prioritize #ABM Tactics Ahead of Demand Generation?

Demand Generation Showdown; Common Misconceptions & Marketing Pitfalls

Inbox Insight

What is demand generation? Demand generation is an effective B2B marketing strategy. Demand generation helps your company: reach new markets. But as many B2B marketer will testify, demand generation doesn’t come without its challenges.

How to Combine Data and Creativity as a Strategic Differentiator

Kapost

The numbers serve as a consistent guide for how brands can leverage and/or re-calibrate focus to generate more. The post How to Combine Data and Creativity as a Strategic Differentiator appeared first on Kapost Blog.

9 Questions to ask about your Direct Mail Creative

Direct Response Coach

The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationSo you’ve been given the job of writing a new sales letter or direct mail postcard.

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Here’s How CMOs Can Build More Diverse and Creative Teams in 2019

Modern Marketing

CMOs Will Battle the Temptation for Creatives to Job Hop in 2019 In 2019, employers will need to be ready to go above and beyond to compete for the best talent. This means it has never been easier for creative talent to job hop and chase new opportunities.