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Creating Quality Content in 2019 (For Search Engines and People)

Moz

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. You have the rest of your website to provide that information.

PR Link Earning Best Practices for Search Engine Optimization

Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. The same is true with websites. Over time, building up these types of links adds organic “clout” to your website.

Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017? For more search engine marketing strategies for 2017 on driving o2o conversions and sales, see QuanticMind’s webinar: “6 Best Practices for Local Search to Use Today.”.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. Marketing Budgets 12 More Budget in 2018 Count Less Budget in 2018 Count Content Marketing (25 responses) AdWords / paid search / PPC (5 responses) Content development / content marketing.

Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. Facebook Cover Image Suggestions and Recommendations.

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Your website sucks

Biznology

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. You can pick up ideas for ad creative testing and creation, and it will show you which countries your competitors are advertising in. Want more leads?

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Metric descriptions from Search Engine Journal.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The platform has seen the mobile search query "near me" increase in volume by 3x in the past two years.

SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. But we also think it's important to realize Facebook isn't going anywhere. The search engine has made a.

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Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. As you can see in the first tweet of Danny's storm, users can use the word "change" in a search query for many different scenarios.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Metric descriptions from Search Engine Journal.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Website Development. Keyword strategy , particularly for new website components or sections being added.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. Google also announced in July new campaigns powered by artificial intelligence to optimize ad creatives and streamline ad rotation.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

While we don’t always love giving away our personal information, make sure to fill out your website URL info. As a speaker, you typically get a number of benefits including free tickets, brand exposure at the show, and a bio/link on the website.

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The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

Facebook will provide you with a relevance score. The SEO professional must reverse engineer the search result page and come up with a hypothesis about why the page is ranking where it is. This process requires both a scientific and creative approach.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy. What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine. For day-to-day changes to the platforms, check out Ginny Marvin , who provides updates via Search Engine Land articles and Barry Schwartz from Rusty Brick, Search Engine Roundtable, and Search Engine Land. Facebook Ads.

Don’t Lose New Followers to Slow Page Speed

RebelMouse

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. The search engine announced that mobile page speed will become a ranking factor starting in July 2018.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention.

8 Website Analytics Tools for Marketing

SmartBug Media

Sure, creativity, content, a customer-centric focus, and enthusiasm are all essential to inbound, but another important facet is discovering what works, what isn’t working, and what can be improved in order to maximize results. What website analytics tools have you tried?

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

How To Create B2B Website Content That Sells

Marketing Insider Group

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Here are the nine things to keep in mind for killer B2B website content. However, most website visitors are not ready to buy from you.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic.

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Four Reasons Why Facebook Power Editor Is an Essential Tool. Why Paid Search Still Makes Sense for B2B Marketers.

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Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

It’s a Good Cross Between Facebook and LinkedIn. Google+ isn’t as casual as Facebook because many of the users on it are using it for business or school (or because they feel like they should be on there).

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Fill in your entire social media timeline backlog

Biznology

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo!

Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards

KEO Marketing

In addition to receiving top honor for SEO, KEO Marketing was selected out of 145 marketing campaigns for the prestigious “People’s Choice” award for its website redevelopment services. Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.

How To Create B2B Website Content That Sells

The Forward Observer

" For B2B Internet marketing and websites, the axiom is "content is king." " Content is what people - and search engines - are looking for. Here are the nine things to keep in mind for killer B2B website content.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.