Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Campaign success.

Creativity 109

Creativity Paid Search Agency Campaigns Advertising Agencies 109

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

SEPTEMBER 20, 2023

Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. It can be used to see how specific campaigns or product launches are received, or just to track overall brand sentiment over time. What does it mean for human creativity and originality?

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. For higher-budget campaigns, they will create individual ad units.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

The Point

MARCH 24, 2021

I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period. A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 112

Marketing AI Tools Enterprise Management B2B 112

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative attributes. Business email address Subscribe Processing.

Youtube 119

Youtube Optimization Ads Google 119

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Automatic campaign optimization. Create email body copy and subject lines. Create intelligent campaigns.

Marketing Automation Services 120

Marketing Automation Services Marketing AI Marketing Automation Automation 120

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s a new era of email, and we’re here for it ! This makes emails not just a message, but a whole experience on its own.

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. 6% still don’t know what AI is.

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Marketing automation is a great tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. What digital tools do we need to execute the campaign?

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 107

Marketing AI Efficiency Creativity Copywriting 107

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Do your subscribers just skim your email, or do they spend more time reading it?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

JANUARY 25, 2024

Creative of One. Faster Campaigns. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster. Business email address Subscribe Processing. CX tailored to individuals rather than audiences. Content tailored to individuals.

Marketing AI 98

Marketing AI Copywriting Vendors User-Generated Content 98

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Business email address Subscribe Processing.

Marketing AI 112

Marketing AI Marketing Analytics Tools Work Management Marketing Management 112

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. Seasonal trends impact consumer behavior. New competitors.

Advertisements 100

Advertisements Advertising Allocation Planning 100

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. The other piece of send time optimization isn’t just when to send an email; it’s whether to send an email.

Marketing AI 123

Marketing AI Email Marketing Psychographics Advertising Agencies 123

Marketri

JANUARY 29, 2024

I lovingly hand-crafted every email campaign, sales letter, webpage, and piece of collateral. It was highly creative, resulting in original campaigns that differentiated companies. And because it relied on humans who could only generate so much creativity, mental roadblocks were inevitable.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Martech

JANUARY 9, 2024

However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Martech

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Business email address Subscribe Processing.

Cost per Acquisition 109

Cost per Acquisition Demand Ads Google 109

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. They brainstorm innovative campaigns from varied perspectives. They deliver advanced audience segmentation, campaign optimization and ROI forecasting.

First-Mover Advantage 111

First-Mover Advantage Terms and Conditions Work Management Loyalty 111

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks.

Marketing AI 91

Marketing AI Enterprise Management Ethics Sample 91

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns. Loyalty campaigns.

Personalization 112

Personalization Loyalty API eCommerce 112

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Martech

MARCH 19, 2024

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

Anyword

MARCH 12, 2024

The Template Builder: Your Creative Powerhouse With the Template Builder, creating tailored content for any marketing goal becomes a breeze.

Template 88

Template Content Landing Pages Efficiency 88

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results.

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Google 106