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Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. Creative. Creative. But none of this renders creative unimportant.

7 Keys to Giving Effective Feedback to Creatives


Producing great content can take a lot of work from everyone involved. And in order to get the final creative you really want, giving effective feedback is crucial. Don’t ambush creatives with drive-by feedback. 5. Focus on the work.

Five habits of highly-effective entrepreneurs


Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. Working smarter, not harder requires delegating decisions, tasks, and other elements of your business operations to capable employees.

The Science of Creativity


CREATIVITY. There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” — Edward de Bono. Where does creativity come from? What is Creativity?

How to Be Creative When You're Not Naturally Creative


I’m just not a creative person.". That's when we tend to look over at our peers who are "creative types" and wonder why we didn't inherit any creative genes ourselves. So w hat can we do to exercise that creative muscle when we're struggling to come up with new ideas?

29 Guides to Beautiful and Effective Website Design


Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. ” Creative Websites with Unusual Navigation by Designer Ledger.

7 Creative Examples of Bottom-of-the-Funnel Marketing


You need creative, high-value marketing materials that give the prospective customer a reason to act. In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Here are 30 creative ideas for your B2B video marketing. If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video.

15 Creative Examples of Branded Pop-Up Shops


Since they're temporary, they offer a relatively low-cost and low-commitment way for companies to take creative risks, generate buzz, and introduce their brands to new audiences. 6 ) Real Life At Work. For a few weeks, real agency employees took turns "working" in the window.

Why Empathy Is the Key to Being More Creative


Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. An Empathic Framework for Creative Projects.

15 Habits of Highly Effective Content Marketers


The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Of course, I spend a lot time writing, working on SEO, and creating email campaigns, but it's all for naught if people don't know and trust me. Kind of a tall order.

Ten tips for customer reactivation


Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Early action is arguably the single most effective technique in reactivation marketing. For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow.

The Hidden Costs of Creative Work (and How to Budget for Them)


Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other multimedia need more than a copy of Photoshop … a lot more.

The Ultimate Guide to Hiring Effective Marketers


Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. So here it is: your guide to hiring an effective marketer.

3 Social Media Storytelling Ingredients for Effective Brand Narratives

Content Standard

Content production and planning felt more like a creative endeavor than a business practice. I was working for clients who wanted visibility first and story second, who considered narrative or brand authenticity to be levers to pull rather than a practice or orientation for their marketing.

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)


Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline.

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6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home

Content Standard

In order to answer that question, we first have to explore a larger question—one that many marketers ask themselves: if you can’t bring consumers to a branded experience, can you bring your brand experience to your consumer?

Email Marketing Automation Gives Creative Writers Something to Be Excited About

Content Standard

The technology’s effectiveness is undeniable, but there is often a powerful technical obstacle keeping marketing teams from taking control of their automation schema. To improve, creative writers usually rely on the honest—and sometimes brutal—criticism of their editors.

Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity


We doll it up with whip cream and sugar and cocoa powder and other nonsense, put it in fancy containers, and give it weird, Italian-sounding names (who ordered the Supermochacinno?). And what about other substances that are commonly linked to creativity, like alcohol, nicotine, and marijuana?

8 TED Talks About Work/Life Balance That'll Change the Way You Think


Everyone and their mother seems to have a strong opinion about work-life balance. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. 2) "How to Make Work-Life Balance Work" by Nigel Marsh.

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6 Traits of Highly Effective Data Analysts


In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. This has changed the way we as marketers work. Creativity. Effective communication skills.

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture


How to Avoid Burnout at Work. We’re stepping up our manager training, and we’re working on trainings to support them with their teams,” she explains. That way, you’re working to manage her workload in a way that prevents burnout.

How 15 Real Businesses Are Getting Creative With Vine for Marketing


Below are some examples of businesses proving that Vine can be an effective marketing platform, and that you can say a lot in six seconds! We wanna see you unbox your #asos order, tag #ASOSUnbox (we may even give you something new t. A lot can happen in six seconds.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g., Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

‘Human Data’: The Key to Effective Lead Generation


Engaging with a prospect effectively requires lots of prior research into who they are, what responsibilities they hold, where they sit in their company hierarchy, and of course insights into their company itself (or in reverse order for account-based marketing ).

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond.

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]


Get started creating effective PowerPoint presentations by downloading our 3 free PowerPoint PPT templates here. but we all know how that typically works out. Get rid of your guessing game and let PowerPoint work its magic with this trick.

How Does Inbound Work for Membership Marketing?


Your attraction strategies are working. Asking them to sign up for your newsletter is also an effective option. You'll always want a "Join Now" and "Donate Now" type CTA in the right spots on your website, but you can get creative with them.

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew


Once upon a time, I worked as a freelancer. Trouble is, coordinating effective communication between teams can be tough. Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner. 4) “I choose to work with you, too.”.

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Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines


Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page.

How does Vodafone prove digital media’s effectiveness?


Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Applying this scientific approach to advertising should not detract from the creative process. (Photo credit: Wikipedia).

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Marketing Action

In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs.

How to Work With a Developer: 6 Tips for Improving Your Relationship


But before you start putting work on their plate, you should know that developers are a special breed of people. (I They speak a different language than marketers, making effective communication a bit of a challenge. 6 Tips for Working With Developers. You did it.

Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust


In order to feel invested, they need to believe in your product and the message behind it. When it comes to your direct mail strategy, here’s the thing; it’s not working. As a result, Millennials expect a more personalized, engaging experience in order to solve their problems. “We

K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins

Modern B2B Marketing

Certainty could be more immediate, but less than 24 hours still works. If I were advising Orchard, I’d have suggested mixing up the subject line and/or changing the copy a bit – get a bit more creative, have more fun with the messaging. Author: DJ Waldow It was Sunday morning.

The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction


But how does that work? People will work very hard to relieve boredom,” writes Maggie Koerth-Baker for Scientific American -- which is why, she says, we indulge in impulsive behavior, like binge-eating or other unhealthy activities, in order to alleviate it. “I’m so bored.”.

Creating a Thought Leadership Strategy That Supports True Innovation

Type A Communications

In order to get to a 3.0-level brand, marketers need to understand the difference between sharing a unique insight at one particular moment in time — sort of the “one hit wonder” of thinking — and what it takes to create the long-term sustainability of original ideas.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx


We had friends who were on the show who told us they were getting five to nine orders per minute for days after the show aired. If the website didn't work, that would've been a serious issue.". Have you ever watched TV while simultaneously surfing the internet on your phone?

A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

Informed by research and validated by years of experience and analytics , this is a process that works. If a group is too large, or if it includes individuals with strong opposing opinions, decision-making can grind to a halt, effectively putting an end to the project. As new ideas arise, think about how they fit the scope of work. You can always plan a second phase of work to incorporate new features. Nor, of course, was it listed in the signed scope of work.

The History of Happy Hour: Inside the Popular Post-Work Tradition


For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. In 1920, the 18th Amendment went into effect, prohibiting the manufacture, transportation, and sale of alcohol. Ah, happy hour.

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