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Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. Creative. Creative. But none of this renders creative unimportant.

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

Producing great content can take a lot of work from everyone involved. And in order to get the final creative you really want, giving effective feedback is crucial. Don’t ambush creatives with drive-by feedback. 5. Focus on the work.

Trending Sources

Five habits of highly-effective entrepreneurs

Biznology

Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. Working smarter, not harder requires delegating decisions, tasks, and other elements of your business operations to capable employees.

The Science of Creativity

Hubspot

CREATIVITY. There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” — Edward de Bono. Where does creativity come from? What is Creativity?

How to Be Creative When You're Not Naturally Creative

Hubspot

I’m just not a creative person.". That's when we tend to look over at our peers who are "creative types" and wonder why we didn't inherit any creative genes ourselves. So w hat can we do to exercise that creative muscle when we're struggling to come up with new ideas?

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. ” Creative Websites with Unusual Navigation by Designer Ledger.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Here are 30 creative ideas for your B2B video marketing. If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video.

15 Creative Examples of Branded Pop-Up Shops

Hubspot

Since they're temporary, they offer a relatively low-cost and low-commitment way for companies to take creative risks, generate buzz, and introduce their brands to new audiences. 6 ) Real Life At Work. For a few weeks, real agency employees took turns "working" in the window.

7 Creative Examples of Bottom-of-the-Funnel Marketing

SnapApp

You need creative, high-value marketing materials that give the prospective customer a reason to act. In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too.

Why Empathy Is the Key to Being More Creative

Hubspot

Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. An Empathic Framework for Creative Projects.

15 Habits of Highly Effective Content Marketers

Hubspot

The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Of course, I spend a lot time writing, working on SEO, and creating email campaigns, but it's all for naught if people don't know and trust me. Kind of a tall order.

The Hidden Costs of Creative Work (and How to Budget for Them)

Hubspot

Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other multimedia need more than a copy of Photoshop … a lot more.

Email Marketing Automation Gives Creative Writers Something to Be Excited About

Content Standard

The technology’s effectiveness is undeniable, but there is often a powerful technical obstacle keeping marketing teams from taking control of their automation schema. To improve, creative writers usually rely on the honest—and sometimes brutal—criticism of their editors.

The Ultimate Guide to Hiring Effective Marketers

Hubspot

Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. So here it is: your guide to hiring an effective marketer.

6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home

Content Standard

In order to answer that question, we first have to explore a larger question—one that many marketers ask themselves: if you can’t bring consumers to a branded experience, can you bring your brand experience to your consumer?

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline.

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Ten tips for customer reactivation

Biznology

Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Early action is arguably the single most effective technique in reactivation marketing. For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. Let’s face it – in order for someone to even consider reading what you’ve written, it has to offer some sort of value to them. Guest post by {grow} Community Member Sarah Goliger.

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Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity

Hubspot

We doll it up with whip cream and sugar and cocoa powder and other nonsense, put it in fancy containers, and give it weird, Italian-sounding names (who ordered the Supermochacinno?). And what about other substances that are commonly linked to creativity, like alcohol, nicotine, and marijuana?

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

Hubspot

How to Avoid Burnout at Work. We’re stepping up our manager training, and we’re working on trainings to support them with their teams,” she explains. That way, you’re working to manage her workload in a way that prevents burnout.

8 TED Talks About Work/Life Balance That'll Change the Way You Think

Hubspot

Everyone and their mother seems to have a strong opinion about work-life balance. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. 2) "How to Make Work-Life Balance Work" by Nigel Marsh.

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‘Human Data’: The Key to Effective Lead Generation

Leadspace

Engaging with a prospect effectively requires lots of prior research into who they are, what responsibilities they hold, where they sit in their company hierarchy, and of course insights into their company itself (or in reverse order for account-based marketing ).

How 15 Real Businesses Are Getting Creative With Vine for Marketing

Hubspot

Below are some examples of businesses proving that Vine can be an effective marketing platform, and that you can say a lot in six seconds! We wanna see you unbox your #asos order, tag #ASOSUnbox (we may even give you something new t. A lot can happen in six seconds.

6 Traits of Highly Effective Data Analysts

Webbiquity

In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. This has changed the way we as marketers work. Creativity. Effective communication skills.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g., Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond.

How Does Inbound Work for Membership Marketing?

Hubspot

Your attraction strategies are working. Asking them to sign up for your newsletter is also an effective option. You'll always want a "Join Now" and "Donate Now" type CTA in the right spots on your website, but you can get creative with them.

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]

Hubspot

Get started creating effective PowerPoint presentations by downloading our 3 free PowerPoint PPT templates here. but we all know how that typically works out. Get rid of your guessing game and let PowerPoint work its magic with this trick.

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew

Hubspot

Once upon a time, I worked as a freelancer. Trouble is, coordinating effective communication between teams can be tough. Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner. 4) “I choose to work with you, too.”.

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How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

But before you start putting work on their plate, you should know that developers are a special breed of people. (I They speak a different language than marketers, making effective communication a bit of a challenge. 6 Tips for Working With Developers. You did it.

Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust

Hubspot

In order to feel invested, they need to believe in your product and the message behind it. When it comes to your direct mail strategy, here’s the thing; it’s not working. As a result, Millennials expect a more personalized, engaging experience in order to solve their problems. “We

K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins

Modern B2B Marketing

Certainty could be more immediate, but less than 24 hours still works. If I were advising Orchard, I’d have suggested mixing up the subject line and/or changing the copy a bit – get a bit more creative, have more fun with the messaging. Author: DJ Waldow It was Sunday morning.

The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction

Hubspot

But how does that work? People will work very hard to relieve boredom,” writes Maggie Koerth-Baker for Scientific American -- which is why, she says, we indulge in impulsive behavior, like binge-eating or other unhealthy activities, in order to alleviate it. “I’m so bored.”.

Creating a Thought Leadership Strategy That Supports True Innovation

Type A Communications

In order to get to a 3.0-level brand, marketers need to understand the difference between sharing a unique insight at one particular moment in time — sort of the “one hit wonder” of thinking — and what it takes to create the long-term sustainability of original ideas.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

We had friends who were on the show who told us they were getting five to nine orders per minute for days after the show aired. If the website didn't work, that would've been a serious issue.". Have you ever watched TV while simultaneously surfing the internet on your phone?

The History of Happy Hour: Inside the Popular Post-Work Tradition

Hubspot

For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. In 1920, the 18th Amendment went into effect, prohibiting the manufacture, transportation, and sale of alcohol. Ah, happy hour.

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How does Vodafone prove digital media’s effectiveness?

Biznology

Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Applying this scientific approach to advertising should not detract from the creative process. (Photo credit: Wikipedia).

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Marketing Action

In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs.

A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

Informed by research and validated by years of experience and analytics , this is a process that works. If a group is too large, or if it includes individuals with strong opposing opinions, decision-making can grind to a halt, effectively putting an end to the project. As new ideas arise, think about how they fit the scope of work. You can always plan a second phase of work to incorporate new features. Nor, of course, was it listed in the signed scope of work.

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Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well

Hubspot

According to NM Incite , 71% of consumers are more likely to recommend a brand that provides a quick and effective response on social media -- and we all know that people are much more likely to purchase something when someone they trust recommends it to them.