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B2B Word on the Street: Guerilla Marketing

MLT Creative

From dancing costumed mascots to the Flying Elvi , it’s not the most dignified side of marketing, but it can be effective. At MLT Creative, we've always had fun with guerilla marketing. Please share your innovative B2B guerilla marketing concepts.

Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

ScribbleLive

Anni Murray, ScribbleLive’s highly creative and experienced content strategist, knows how to develop effective content and campaigns for brands. During these one-on-one sessions, Anni will work with attendees to discover current content successes, shortcomings, goals and competitive advantages. Her strategic expertise comes from 12 years of content creation, curation, and guerilla marketing.

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How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. effectiveness, partners are required to work with CAM and/or marketing associate to plan initiatives in the quarter that follows the funding. Creative Guidelines.

what is an effective marketer?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#. An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company.

Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

Marketers have discovered creative ways to reach extended audiences. Numerous campaigns have proven that, when done right, cross-promotion can be extremely cost-effective and bolster both brands’ credibility. Guerilla Tactics: Gear Up.

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. So I decided to see if I could develop a Knowledge Management model that would work for any. It has much to do with helping people carry out these activities better -- enablement and facilitation and making work easier.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In describing this work Ive used three of the interviews that were especially illuminating. One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. improvement in that employees work effectiveness.

FAQ 2

How to Save the World - PKM An Update

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In describing this work Ive used three of the interviews that were especially illuminating. One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. improvement in that employees work effectiveness.

FAQ 2

PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs.