The Point

JUNE 28, 2011

It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. “Always show an image of the offer.” The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it seem more “real,” more tangible.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

MLT Creative

JUNE 14, 2012

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics. Whatever your industry, I’m sure you.

BtoB 40

BtoB Direct Marketing B2B Marketing B2B 40

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Marketing Insider Group

JANUARY 4, 2021

Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Email marketing remains one of the best ways to create ROI. According to the Direct Marketing Association (DMA), you’ll gain a return of $42 for every $1 spent.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. 3 Quick Gifting Tips 1.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Heinz Marketing

AUGUST 28, 2021

From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally. And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Do everything else right (message, offer, creative, etc.), B2B and B2C Boundaries Are Blurring.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

The Point

OCTOBER 22, 2013

Success in securing meetings through demand generation often requires expensive, high-impact creative (to ensure you grab the prospect’s attention), along with carefully crafted, highly compelling copy that convinces the prospect that your company is worth his or her valuable time. ” To download your free copy, click here.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

Porch Group Media

JANUARY 23, 2023

I just really loved the ability to hyper-target your audience with your creative and your offers. I think email gives you a great opportunity and is critical in any direct marketing type.

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Direct Response Coach

SEPTEMBER 9, 2014

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. All they needed to do was reconfigure the same creative approach [.]. It was a natural extension for them.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Copywriting 100

Insider Interviews

JUNE 17, 2020

Carl has held senior roles in the media/marketing industry for decades, and explained how his longest tenure – 16 years with Lester Wunderman – gave him skills that are still applicable today. Diverse creative staff to reflect diverse consumers How mentoring benefits companies – and oneself. We just didn't call it "DTC".

Demand 96

Demand Branding Brand Identity eCommerce 96

The Point

MAY 30, 2014

in B2B circles, the emergence of content marketing as the dominant form of demand generation leads some clients to question the value of “big idea” creative (agencies’ traditional calling card). Redefining what makes great creative. There will always be value in good creative. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

MARCH 17, 2014

When you’re this close to a campaign, there comes a point in the process where it’s no longer easy to evaluate the creative objectively. Creative development can be an insular process. Sometimes we get so used to our own “marketing-speak” that we think everyone talks that way.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100

Blue Flame Thinking

MARCH 7, 2023

Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web development and branding companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Case Study 52

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Blogging & RSS Events | Main | One-to-one lead generation for B2B companies » Creative lead generation blunder?

Lead Generation 120

Lead Generation Creativity Lead Ranking Lead Scoring 120

The Point

MAY 27, 2014

Adapted from “The High Tech Direct Marketing Handbook”. B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips'

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

ConvertKit

DECEMBER 21, 2020

Because ‘working in public’ is one of our values, I want to share a look behind the scenes at creating our campaign and give you some insights into the decision making and creative process that went into bringing it to life. Direct marketing is action marketing and if you’re not able to measure it, it doesn’t count.”

Campaigns 78

Campaigns Branding Brand Identity Paid Search Agency 78

KoMarketing Associates

AUGUST 7, 2018

Test traffic streams instead of creative. Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. We all get so focused on testing offers and creatives, we end up forgetting to test “the list.”. The trick is to be creative.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

illumin

MARCH 5, 2024

As a result, marketers are now faced with the dilemma of finding creative solutions that are more consumer-focused and privacy-friendly. This creates the need for cookieless mobile marketing : a way to target mobile device users without tracking them via cookies. Final thoughts Going cookieless is not the end of the world.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

KoMarketing Associates

AUGUST 2, 2018

By giving themselves such a short runway, they’ve essentially ruled out the possibility to do anything innovative or creative. He has written more than 3,000 posts and articles about email marketing trends and best practices.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

The Point

JUNE 9, 2014

Below are a few examples, all legacies of classic direct marketing and even TV infomercials. ” One reason why testing is so fundamental to email marketing is that different people respond to different offers, benefits, and creative in general. ” That’s your decision. “… and more.”

Copywriting 100

Copywriting Urgency Marketing Paid Search Agency Act-On 100

Zoominfo

SEPTEMBER 25, 2019

The first of our creative outreach ideas was one of our most successful. The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? Topline has been able to make outbound marketing a key component to the growth of our business. Let’s get into it!

Paid Content 182

Paid Content Campaigns Examples B2B 182

The Point

NOVEMBER 9, 2011

Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). In under one hour, you’ll learn: • creative solutions to a lack of lead nurturing content …. • the top 5 questions to ask about your current lead management process …. •

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

Anyword

APRIL 12, 2022

Sugarman was constantly on the lookout for products that he could sell through his special brand of creative writing. His accomplishments led to his being named Direct Marketer of the Year in 1979 and receiving the Sackheim Award for Innovation in 1990. However, his mainstay work remains in the advertising space.

Copywriting 98

Copywriting Advertising Agencies Marketing AI Advertorials 98

The Point

APRIL 5, 2011

Remember: a key factor in direct mail effectiveness is deliverability, not just what gets read once the mailer is in front of the intended recipient. Why Focus Groups Don’t Work for Direct Marketing. The client wanted brash, colorful creative to “break through the clutter.” To download a free copy, click here.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Heinz Marketing

NOVEMBER 6, 2021

Six Tips for Generating More Leads With Your Marketing Content. Although there’s no magic switch to increase lead generation, a few simple and direct marketing fundamentals can help you boost response to your content. One of the most critical aspects of any successful marketing campaign is knowing your audience.

Lead Ranking 70

Lead Ranking Lead Scoring Personalization Generation 70

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. B2B Marketing Cold Calling Copywriting Creative Demand Generation E-mail email marketing inside sales lead generation Offer Strategy Sales 2.0 So, for example: “Click to download our free white paper”.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

APRIL 30, 2009

But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife.

Lead Gen 100

Lead Gen Peer-to-peer Demand Generation Leads 100

MindFire

APRIL 14, 2021

As CEO of Jacobs & Clevenger, a data-driven marketing and creative agency in Chicago, IL, and co-author of Successful Direct Marketing Methods, 8 th Edition, we asked him to provide a guest post to share his view on third-party cookies and their impact on the marketing community at large.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Privacy Opt-out 90

BenchmarkONE

AUGUST 10, 2022

However, with some creativity and proactive tactics, your agency can expand its business successfully, even in hard times. Here are some tips for getting your agency seen and finding clients that will want to partner with your marketing agency. . Direct marketing and offline advertising are considered obsolete, but they can work.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

The Point

OCTOBER 7, 2010

(It’s for this reason that industry benchmarks for metrics like response rates from the likes of Marketing Sherpa (otherwise a fine and reputable organization) don’t really mean much.). It’s the oldest direct marketing rule in the book that list quality is the #1 ingredient in a successful campaign.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

Leadspace

AUGUST 1, 2018

Here are three particularly significant advantages of direct mail marketing: 1. First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% It’s super-effective. response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

The Point

SEPTEMBER 17, 2009

Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.].

Demand Generation 100

Demand Generation Demand Generation Tips 100

Canadian Marketing Association

MARCH 23, 2018

Eight Ways AI Will Be Used in Marketing in 2018. Real-time behavioural indicators… dynamic segmentation… customer-directed marketing… fewer campaigns with higher ROI… learn about these and other Artificial Intelligence (AI) applications that will be at the forefront of major developments in marketing in 2018.

Marketing Management 48

Marketing Management Thought Leadership Paid Search Agency Marketing & Strategy 48

Content4Demand

MAY 7, 2019

But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. Working with a creative team, print vendor and the post office takes time. Five Top Tips for Doing Direct Mail Right. This makes direct mail scalable, as long as you have the budget. Be creative. Personalize.

Tips 66

Tips Marketing Automation Services Top of Funnel Digital Marketing Funnels 66

Metadata

JUNE 24, 2021

“I’m writing an article about the 40/40/20 Rule of Direct Marketing — ever heard of it? ” (We laughed. Sure,” I said — and so started a masterclass on one of the most important principles in direct marketing (one that will help you actually predict the success of any ad campaign you run from this day forward). Kim said.

Direct Marketing 102

Direct Marketing Rules Copywriting Paid Search Agency 102

Magisto

APRIL 12, 2018

Snappy worked with Magisto for Business to integrate Facebook video ads into their customer acquisition program and to correlate creative type and viewing behavior to cost. Snappy also tested narrative-based Facebook videos against direct marketing call-to-action Facebook videos.

CTR 40

CTR Facebook Video Marketing Conversion 40

Writing on the Web

AUGUST 21, 2014

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. It’s not expensive, but it does require some creative thinking. You can too.

Business 100

Business Sample Business Blogging Budget Programs 100