Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Think beyond full-time employees Don’t stop at full-time employees on your org charts.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. But through our experience, we also know what goes into creating an effective brand-agency partnership. 4: Brings creativity to the table.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. If working with a literary agent, the agent will handle the pitch on the author’s behalf.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences.

Marketing AI 114

Marketing AI Automation Marketing Automation Services Ad Building 114

Go Beyond SEO

MARCH 9, 2023

The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads. The third phase of the web is focused on three primary components: It allows users more control over their own experience on the web. What To Expect from Web 3.0

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

SmartBrief - Marketing

MARCH 22, 2024

I continue to experiment and explore with similar AI tools, personally and professionally, but have yet to allow them to contribute directly to any of my work bound for publication. As cloud servers take the place of on-site network servers, there’s so much more operational work to tailor and maintain those cloud-based services.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Oktopost

APRIL 13, 2023

David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor.

Resources 118

Resources Work Management Tactics Marketing Management 118

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.”

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.

Budget Programs 102

Budget Programs Work Management Allocation Product 102

Martech

FEBRUARY 19, 2024

I work with CMOs, helping them build best-in-class marketing teams, among other things. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. Evaluating expertise against emerging needs is vital.

First-Mover Advantage 112

First-Mover Advantage Terms and Conditions Work Management Loyalty 112

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Many major marketing tools already use AI models and machine learning to work behind the scenes. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Content Standard

DECEMBER 14, 2023

In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

sagefrog

JANUARY 3, 2024

Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. Won Exciting Awards We took a leap and submitted an integrated marketing campaign for one of our clients to a prestigious international creative award— and won Silver !

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. What comes to mind when you think about marketing? But how do you influence your customers’ behaviors?

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. Medical communications companies specialize in creating custom experiences for the healthcare industry. But how do you make sure you’re selecting the right healthcare communications company for your event?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. Looking for a CDP?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Stevens & Tate

FEBRUARY 20, 2024

Personalization at Its Best AI excels in creating personalized experiences for users. Customization of Products and Services: Predictive Product Development: By staying one step ahead of market trends, this technology empowers businesses to develop products that are ready for the future.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. That means we want to cut through the noise and be memorable [and] develop an emotional, authentic connection with our customers because they are the center of everything we do.”

Paid Search Agency 111

Paid Search Agency Touchpoints Work Management Marketing Management 111

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Television marketing 96

Sprout Social

DECEMBER 5, 2023

The only difference is experience level (most people working in social aren’t entry-level or freelancers). Why do people assume a women-led field requires less experience and expertise? Culturally diverse teams push businesses forward, creating a lane for vast creativity and previously inconceivable activations.”

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Seismic

FEBRUARY 29, 2024

Music education has been shown to enhance neurological development, discipline, pattern recognition, and spatial analysis. We also spotlighted Seismic team members and asked them to share some of their favorite works/inspirations. Initially, you may think those two things are not interconnected. And yes, there was also the playlist.

Communities 105

Communities Education Conference Analysis 105

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Marketing AI 125

Marketing AI Enterprise Management Paid Search Agency Work Management 125

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” And these interactions create more data that helps marketers understand what works and what doesn’t. trillion in annual global productivity. Understanding the customer.

Marketing AI 97

Marketing AI Conference Generation Loyalty 97

Martech

MAY 17, 2023

How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? How do you unify your people with a shared set of operating principles that guide them on how to lead, collaborate, communicate and make decisions related to their work?

Paid Search Agency 106

Paid Search Agency Work Management Marketing Management Advertising Agencies 106

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A killer employee experience is critical. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In Make a plan to manage and embrace change.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Sprout Social

MAY 31, 2023

Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. It’s a great starting point for creative ideas,” says Bedell. The tech isn’t there yet.”

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Brandpoint

JUNE 6, 2023

as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days.” I was working on their Customer Support team but was handling all community management on Facebook + Instagram. back in 2017.

Social Media 118

Social Media Media Work Management Communities 118

Martech

JANUARY 11, 2024

In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. A level of AI has been part of ESPs for quite some time, but now the human elements, like creative design and copy, may be under attack from the AI mob.” Now they’re collecting email leads and actively doing email outreach.”

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

Content Standard

JANUARY 4, 2024

Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career. Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 90

Top of Funnel Planning Content Buyer's Journey 90

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). Instead, we need to get a little creative to infer our contribution to a prospect taking action. The next thing we need to measure is how galvanizing the experience was for our audience.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. AI handles executional work while people provide oversight and judgment. Optimizing assets for different platforms.

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

Martech

MARCH 21, 2023

.” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Summit also saw the launch of Sensei GenAI, natively embedded into the Adobe Experience Platform, although it was not immediately clear how this would enhance the platform’s existing Sensei AI capabilities.

Marketing Attribution 97

Marketing Attribution Creativity User-Generated Content Analytics 97

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Nuri’s works delve into topics such as AI, Web 3.0,

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. E*Trade).

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. Develop a martech strategy to support data needs.

ROI 143

ROI Content Marketing Planning Gartner 143