Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 115

Creativity Barriers Social Media Deliverability 115

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Bannerflow

MAY 30, 2023

As the digital landscape continues to evolve, designers are constantly pushing the boundaries to captivate audiences with fresh and innovative visuals. In this blog post, we will delve into the exciting design trends that have emerged in 2023.

Design 52

Design Trends Brand Identity Branding 52

BOP Design

APRIL 13, 2020

Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Brand Storytelling with Animation. Animation can be an excellent UX design technique to help capture and hold a user’s attention and decrease click-through rates. Ready to update the design of your B2B website?

Design 127

Design B2B Case Study Case Studies 127

Marketing Insider Group

MARCH 21, 2023

Life Lessons From Advertising Man By Rory Sutherland Video Source: TED As an expert content marketer, you already know that advertising goes beyond product design and performance– and you also know the importance of making an emotional connection with your audience.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Give your website dimension by incorporating design elements that breathe life into your pages. Add Texture.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The post 5 Examples of Creative Healthcare Content Marketing appeared first on Contently. athenahealth | athenaInsight Flu Dashboard.

Creativity 134

Creativity Examples Content Marketing Planning 134

Marketing Insider Group

JUNE 20, 2016

As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment.

Storytelling 136

Storytelling Design Paid Search Agency Content 136

Convince & Convert

MAY 8, 2014

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. Every year, Oracle-Responsys searches high and low to assemble the best of the best in digital marketing creative examples that stand out from the pack in our “ Look Book.”

Creativity 164

Creativity Trends Paid Search Agency Storytelling 164

Contently

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Pictured above: My design skills, once again proving that I am a true triple threat. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. They take storytelling to a new level. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story.

Creativity 119

Creativity Curation Communities Storytelling 119

SmartBug Media

DECEMBER 30, 2020

What Makes for Great Web Design? Now, on to the top 10 best examples of web design from this year. Ten of this year’s best web designs (in no particular order): Superior Technologies : Mobile Responsive, Brand Refresh. Burroughs : New Logo + Web Design + Content Strategy. CatholicMom : Clutter-Free Whimsical Design.

Design 105

Design CMS Development Best Practices Work Management 105

Contently

JUNE 29, 2021

” The creative additions proved to be crucial when COVID hit last March, and Dell Perspectives needed to shift its content strategy to address the new challenges it was facing. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. Digital Summit.

Conference 106

Conference Creativity Startups Network Marketing 106

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Bring in the C-suite team early to share insights before designing channel strategies. Brand Storytelling. It enables you to get creative with your marketing.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. But it also means brands need to be braver – and a little more creative.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. The publisher puts up the money to edit, design, package, print, and market the book.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. Let’s go beyond marketing’s efforts and into storytelling through the entire employee population.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Contently

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Storytelling can stretch from a cluster of tiny animated pixels to a fully rendered scene, generating endless opportunity for creativity.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Bannerflow

APRIL 1, 2019

There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. One of which is the downgrading of genuine creativity! Personalisation and the creativity crisis.

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” He used images we all recognize.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” ” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story. “As people, we are storytellers,” she explained. “As people, we are storytellers,” she explained.

Design 99

Design Content Marketing Planning Storytelling 99

Trade Press Services

OCTOBER 9, 2023

While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic design or email marketing, there are many soft skills that are essential to building a strong marketing team.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Webbiquity

JUNE 28, 2022

By looking at specific solutions for stores, they also highlight what they’re capable of and how they can design customized solutions for clients. Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. Did you help a “name brand” enterprise?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

DECEMBER 15, 2020

HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience. Whether this is fun and friendly, creative and quirky, or confident and informative depends on your audience, the industry you’re in, and how you want to position your brand.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Content Standard

DECEMBER 17, 2015

How often do you get excited about a PDF eBook design? The sad truth is that most static marketing assets are pretty predictable when it comes to design. Interactive storytelling unlocks almost endless possibilities when it comes to design. Collaborative Design Process. You pass it off to design.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Content Standard

DECEMBER 17, 2015

How often do you get excited about a PDF eBook design? The sad truth is that most static marketing assets are pretty predictable when it comes to design. Interactive storytelling unlocks almost endless possibilities when it comes to design. Collaborative Design Process. You pass it off to design.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Bluetext

OCTOBER 24, 2023

A poor UX design can leave users feeling bored or even frustrated with the website and associated brand. In order to avoid these UX pitfalls and have the highest chance at digital success, Bluetext has curated a list of our favorite and most functional UX design practices.

Design 37

Design Marketing Websites Lock-In Paid Search Agency 37

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. My biggest take-away would be that thoughtfulness is absolutely essential when it comes to design.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. With the combination of live video and augmented reality, exciting things are becoming possible and original and creative videos are sure to be the big content channel winner as we head into 2019. The Future of Social Media.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361