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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269
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Design by computers: How AI is changing the graphic design industry

ClickZ

The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. In other words, AI is not going to replace designers but merely work as their assistants.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Being able to specialize in email as a designer allows focus on email as a discrete design medium , which makes for a higher quality of work. There is a cost to getting BIMI set up.

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Trending in Email Design: Representation

Litmus

This year, they launched a new marketing campaign called People Empowered, which provides a platform for individuals who have previously been underrepresented, to share their stories and educate consumers about a wide range of disabilities. Or you could focus your creative energy into standing with communities in ad hoc campaigns.

Trends 126
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Becoming a Published Author: How to Choose the Right Book Publishing Format

Trade Press Services

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. Traditional Publishing Traditional publishers can range from well-recognized entities to small press options.

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Outsourcing a Design Project? Here's How to Write a Design Brief

Hubspot

Another way to set expectations is by creating a design brief. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. The assigned designer will then complete it based on conversations with the client. A logo (re)design.

Design 83
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What is Strategy Design & Why Does it Matter?

Salesforce Marketing Cloud

If you’ve been on product teams, you likely can define user experience (UX) design. But it may be trickier when it comes to strategy design. Fellow strategy designers Micah Eberman from IBM and Steph Shapiro from Salesforce joined me to discuss how we define what we do and why it matters. Skill Up on Strategy Design.

Design 52