Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” At Demandbase, we create opportunities for everyone in the organization, regardless of race, creed, religion, or gender.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 99

DemandBase Marketing Attribution Account Based Marketing B2B 99

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Get creative! The best way to leverage your data is to get personalized, relevant, and creative in your messaging. My tips for Sales teams.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. Our intent was to deliver strategy, creative, martech and measurable results on a global scale.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. The creative elements and the experience you want to give to your customer or prospect are up to you. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. We motivate each other through creativity, competition, and a lot of laughter. We recently revamped our questions and think you’re going to love it even more. Christine Farrier , Beth Tiltges , Leanne Chescoe , and Hope Garbo.

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

MAY 19, 2021

So the big challenge now is investing enough to harness the data in the right ways while maintaining enough focus on the creative personalization and collaboration that truly stand out. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Justin Levy.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! One way to do this is by using dynamic ad creative that adapts to each viewer’s preferences. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

ROI 71

ROI Ads Allocation DemandBase 71

DemandBase

MAY 15, 2020

Healthcare and financial services companies acted the fastest, with nearly 30 percent of advertisers in these industries changing their ad creative and content to address the COVID-19 crisis. Demandbase Has the Answer. Demandbase Has the Answer. B2B advertising can reach employees who are working from home.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase. Instead I’m thinking creatively about what my reply has to be.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. The cancellation of our annual tent pole event was a bummer. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

MAY 31, 2023

Spending just a few extra minutes thinking creatively can make a significant difference. It doesn’t take much more work to ensure your marketing is tapping into emotions, and some creative brainstorming — with your team or perhaps with ChatGPT — can help you create marketing that is different from everything else out there. Innovative?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. Marketing is a creative and iterative process, as much as it relies on data. So get excited and make sure to check in each month!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

OCTOBER 1, 2021

Balancing data and technology with creativity and strategy to create an account-based experience (ABX) can be a lot. The post Accelerate your ABM Success with Support Levels appeared first on Demandbase. but there is some good news: you aren’t alone and you don’t have to do this yourself. .

Account Based Marketing 62

Account Based Marketing ABM DemandBase Creativity 62

Engagio

OCTOBER 1, 2021

Balancing data and technology with creativity and strategy to create a collective, orchestrated omnichannel account-based experience (ABX) can be a lot. At Demandbase, we recognize the challenges faced by many of today’s ABM teams and what they need to do or change to be successful. Be the peanut butter to our jelly.

Account Based Marketing 71

Account Based Marketing Paid Search Agency ABM DemandBase 71

DemandBase

JUNE 18, 2020

As you compete against the other inbox warriors, all vying for some sort of positive response, you have not only the ability, but the opportunity to flex your research skills, creativity, and innate curiosity. In an age of humanization, flex your creativity. Flex your creativity. Your Contact’s Perspective.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

DemandBase

MARCH 31, 2020

And as Chief People Officer at Demandbase, I’ve always felt that our amazing culture has been formed in large part by the personal connection that we get being physically together. All of these initiatives have resulted in more frequent, more fun, and more creative interactions for our team.

DemandBase 82

DemandBase Work Management Communities Account Based Marketing 82

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. Data-driven creative DV360 has the power to deliver personalised creative (look and feel) based on different segments. For this, programmatic platforms can be highly beneficial.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. Sales was eager to crush the goal with us so Marketing got creative with building out programs to support. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Not only are you buying impressions for higher quality audiences but you can launch more targeted creative.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

MARCH 12, 2020

Creativity pays: TrustRadius ran a fun campaign where attendees shared their pain points and were entered into a draw to win $1,000. Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Peter Isaacson, CMO, Demandbase. Peter Isaacson, CMO, Demandbase.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Engagio

JANUARY 20, 2024

The Modern CMO’s Guide to Success Christy Garcia, the Chief Marketing Officer of Impact, discusses the qualities needed for modern CMOs, including being data-driven, having digital marketing expertise, and maintaining creativity. Garcia emphasizes the importance of partnerships for growth and revenue.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. If no one clicks on your ad, change the copy, creative treatment, offer, CTA, or find a more qualified audience. 5 Types of Data that Drive Marketing Efficiency appeared first on Account-Based Marketing – Demandbase.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Dispelling the Myth: Why ABM is Not the Death of Storytelling and Creative Marketing. Ever considered ABM but then thought “it’s not creative enough” ?

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Here’s some (non-designed) creative that drove our work: Great brands have a distinct point of view about the world that’s based on some core beliefs. Jon Miller recently said that the B2B go-to-market playbook is kaput.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Engagio

OCTOBER 30, 2023

The technology excels in some areas but falls short in others, particularly when it comes to accuracy and creativity. What about creative thinking? Another study in Nature investigated the creative abilities of humans and AI chatbots. The best humans still outperform artificial intelligence in creative divergent thinking.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

DemandBase

APRIL 20, 2020

Yes, we are practicing social distancing, but we’re also reaching out to each other in more personal and creative ways, often using technology to do so. At Demandbase, we want to do our part for struggling sales and marketing communities, and I think we’ve found a unique opportunity to be helpful. Get ABM Certified for Free.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Engagio

AUGUST 27, 2021

Direct mail experts have a rule of thumb: 40 percent of success is dependent upon the list; 40 percent comes from the offer; and 20 percent is due to the creative. Demandbase Selector interface in “Basic” Mode. Simple action sequence in Demandbase, including “Add Choice”. Basic segmentation strategy. Size (headcount or revenue).

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

ClickZ

NOVEMBER 9, 2020

A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Balancing data with creativity is incredibly important, particularly in the post-COVID-19 marketing universe. creativity, and flexibility all rolled into one holistic package. Balancing data with creativity.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. Further, Blanchard told me that she feels that system ownership (of any type of platform) requires one to develop and use creative problem solving skills.

Marketing Automation Services 112

Marketing Automation Services CMS Development Work Management Marketing Management 112

The ABM Agency

FEBRUARY 27, 2024

Organizations often find themselves at different stages of ABM maturity, with varied levels of technical and creative capabilities, alignment between sales and marketing, and existing ABM platforms. Watch our full ABM Maturity Model Webinar The Modular Path to ABM Maturity: ABM is not a one-size-fits-all strategy.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Engagio

JUNE 14, 2023

To survive, you must embrace persistence, creativity, and adaptability. The post A CSO’s Guide to Quarter Closing in Difficult Times appeared first on Demandbase. In a world of constant change and uncertainty, the ability to pivot and adapt quickly is the key to sales success.

DemandBase 62

DemandBase Forecasting Sales Cycle Transparency 62