KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care.

Creativity 109

Creativity Paid Search Agency Campaigns Advertising Agencies 109

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. Get Creative. Image: Shopify.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

JUNE 16, 2021

The way you write and publish your posts can impact your reach, authority, and overall success. Following the formulas below can help you post to each social media platform effectively while allowing space for creativity. The way you write and publish your social media posts can impact your reach, online authority, and overall success.

Social Media 262

Social Media Media Content Linkedin 262

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Image: IAB. Why we care. Strength in numbers. Image: IAB.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Make technical topics exciting with video. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Video Editing. Easily create your own videos.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

JUNE 9, 2020

Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? You optimize over time.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Paid Search Agency 307

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Vidyard

APRIL 7, 2015

Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. At the beginning of this year, we listed David as an influencer in the video marketing space. Why are you a “believer” in video? I like the versatility of video.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM Real Story Group Contact Apoorv Durga, Ph.D.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Filming & editing videos. Published on Categories.

Video Marketing 130

Video Marketing Tips Viral Marketing Custom Publishing 130

Martech

MARCH 7, 2024

When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. She did commend its guardrail functions.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It can be in the form of the following: Images Podcasts Videos Textual posts, etc. That will help potential customers know what others say about your business or products.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media.

Youtube 106

Youtube Tools Social Media Keywords 106

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. For video content creation, Runway.ml

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Sprout Social

JUNE 9, 2022

Published on Categories. Published on. How to make a TikTok video. Now that you have your account set up, it’s time to start creating videos. The process of creating videos on TikTok is pretty similar to that of Instagram Reels. Plus, they both offer features like adding effects and audio to customize your video.

Ideal Customer Profiles 134

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 134

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

SocialPilot

FEBRUARY 19, 2024

AI-generated content, also known as machine-generated content, refers to text, images, videos, or any other form of media that is created with the assistance of Generative AI chatbots. AI can help jumpstart writing and inspire creativity by generating content outlines or even producing initial content drafts. Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Oktopost

MAY 4, 2023

He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Sprout Social

DECEMBER 6, 2023

There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. That can look like reading reviews, speaking to customers and of course, consulting influencers. This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

illumin

APRIL 2, 2024

Can this deal loosen Adobe’s grip on the creative world? Affinity brings to Canva its three massively popular applications – Affinity Designer, Photo, and Publisher. And that makes sense; this acquisition puts the Australian-based Canva in the perfect place to attain its goals of attracting more creative professionals at scale.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Buffer

JANUARY 18, 2023

themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Just answer the questions in your videos and fit the keyphrase into your caption. You can create simple or complex systems to manage your creative process. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122