Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. On average, only 2-6% of your Facebook followers are now likely to see updates published on your event page. Keep these tips in mind when creating an engaging social ad aimed at turning followers into paying customers.

Social Media 202

Social Media Promotion Creativity Media 202

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. In fact, your customers might even be better equipped to do so. Street Marketing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. More than ever, marketers need to think of themselves as publishers. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Bannerflow

JULY 30, 2020

Creativity is now key again – not that it ever really went away. Indeed, marketing without creativity is akin to peanut butter without jelly, or Michael Jordan without Scottie Pippen! In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Publishing Too Little Content or Too Infrequently. When it comes to publishing content, consistency is key.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Biggin mentions that video is also a great way to aid conversions on landing pages.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

KoMarketing Associates

MAY 26, 2021

However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Hubspot

JANUARY 7, 2020

The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. 5 Ways to Stay Creative Under Pressure. Just start outlining.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

TaylorMadeIn KEW

JANUARY 28, 2018

Should we focus on B2B marketing creativity or analytics? The proliferation of digital channels has brought an abundance of tools and technologies that enable us to extract all sorts of data about our markets and customers. Data, if interpreted correctly, may tell us what our customers do, but it doesn’t tell us why.

Creativity 66

Creativity B2B Marketing B2B Paid Search Agency 66

Vision Edge Marketing

MARCH 15, 2022

Like many of our customers, you’re probably experiencing some degree of change. Innovation is a creative process. In fact, creativity is the source of innovation. Rollo May, author of The Courage to Create , defines creativity as “the process of bringing something new into being.” Products you create . Step Two .

Work Management 182

Work Management Marketing Management Creativity PR 182

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This isn’t just a blip on the radar. Every marketer knows the importance of ROI.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Image: IAB. Image: IAB. Understanding gamers. Image: IAB.

Advertising Agencies 109

Advertising Agencies Planning Mobile Advertising Budget Programs 109

Bannerflow

AUGUST 23, 2019

Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. We will do this by answering the following questions: What is programmatic creative? Dynamic creative.

Creativity 40

Creativity Mobile Advertising Paid Search Agency Display 40

Moz

MAY 10, 2020

The process was extremely creative, iterative, and collaborative. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerilla marketing isn’t nearly as intense, it’s equally as creative. In fact, your customers might even be better equipped to do so. Street Marketing.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Affiliate sales support independent publishing. All of which is good.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Illustrator. Adobe Rush.

Creativity 69

Creativity Enterprise Management Work Management Mobile Advertising 69

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. Get Creative. Image: Shopify.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Marketing Insider Group

JUNE 16, 2021

The way you write and publish your posts can impact your reach, authority, and overall success. Following the formulas below can help you post to each social media platform effectively while allowing space for creativity. The way you write and publish your social media posts can impact your reach, online authority, and overall success.

Social Media 264

Social Media Media Content Linkedin 264

ClearVoice

OCTOBER 26, 2020

In this article, we will briefly discuss the evolution of the creative marketing agency triumvirate, how the three can best join forces for the best outcomes, and some key martech tools to use. How has the creative marketing agency triumvirate evolved with time? The evolution of the creative agency triumvirate. Click To Tweet.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Bannerflow

NOVEMBER 8, 2018

Dynamic creative optimisation (DCO) performs when done right. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Then why do so many fail at it? Set your goals. Lazy conversion tagging. Limited retargeting.

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63

Parse.ly

DECEMBER 14, 2021

Backstage was certainly one of those who came out on top, growing their platform into the premier platform for staffing creative talent by using a data-driven content marketing strategy. Why enabling “creative types” to be data-driven is the key to succeeding in 2022—and how to do it. How to set up a content-driven-growth flywheel.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Bluetext

MARCH 15, 2023

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. It’s led many to wonder ‘What exactly is the role of a Creative Director’?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

ClearVoice

JULY 16, 2019

For the creative people who are interested in working with you, this can be an exciting and challenging opportunity to showcase their ideas. Do this, not that: Ways to not be an ass during the pitching process with freelance creatives. Any of this is strategy or creative development work and should be compensated.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Vidyard

MARCH 31, 2020

Whether it’s for onboarding new employees, sharing the latest executive message, or connecting with customers in a more personal way, the adoption of video messaging is growing exponentially as the tools to enable it to become more accessible. Virtual introductions : send a one-to-one personal message introducing yourself to a new colleague.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

RebelMouse

JULY 11, 2017

This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape. Our clients get a global creative agency made up of content optimizers, social strategists, and audience builders.

Paid Search Agency 61

Paid Search Agency CMS Development Creativity Advertising Agencies 61

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure. Have a dedicated content operations team or leader.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

SnapApp

NOVEMBER 30, 2017

Thinking creatively and producing new original content is often what we sign up for when joining a marketing team. But sometimes the presence of the processes that make your team successful stifle your creative spark. . But don't worry, you’re not alone in your pursuit of creativity. . Bake Creativity Into Formal Processes.

Creativity 79

Creativity Planning Paid Search Agency Guidelines 79

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Potentially miss out on important customer interactions. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers.

Automation 114

Automation Tools Work Management Marketing & Strategy 114

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. Yeah, that was fun.

Paid Search Agency 119

Paid Search Agency Classified Ads Advertising Agencies Work Management 119

Contently

MAY 4, 2016

Creative briefs have grown thicker as data tools have gotten more sophisticated. While statistical insights can be extremely valuable as a guide, they can also stifle the creative flow. A few years ago, Target thought it hit the jackpot by using its massive data-mining capabilities to predict customer pregnancies.

Creativity 60

Creativity Research Paid Search Agency Copywriting 60