Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. A technology company really has to earn that trust and it doesn’t come easily.” “We wanted to steer clear of fear-mongering and scare tactics.”

User-Generated Content 78

User-Generated Content Paid Search Agency Advertising Agencies Generation 78

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. And as a result, so has the role of social media managers.

Social Media 89

Social Media Media Content Storytelling 89

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Use great storytelling to create emotional connections Can we ask you a Question…? Along with her relatable lyrics, her music videos and visual aesthetics play a significant role in her marketing.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We have food, which is curated by First We Feast. We have music, which is curated by Pigeons and Planes.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Litmus

FEBRUARY 8, 2024

Adopt universal design principles benefitting all audiences, including alt text for images, captioning for audio/video, plain language and good color contrast. Leveraging AI for tedious tasks frees marketing teams to focus their energy on strategic, creative thinking. Was last year all sunshine and roses? What resonated most?

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

SocialPilot

JANUARY 21, 2024

The Power of Videos Step aside, static images; make way for dynamic videos! Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life. Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Let’s dive in! Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Content Standard

DECEMBER 27, 2018

.” While this seemed like it would be tough for businesses, Facebook made clear that posts that had higher conversion between people would get priority in news feeds and gave suggestions on the type of content that gets more interaction, including live videos. Marketers have been saying it for years: video is where it’s at.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. Image via Converse. ” #chucktaylor made by @BeckyOfWeltonia pic.twitter.com/83Pj75z0Po ” im obsessed.

Communities 134

Communities Creativity Storytelling Case Study 134

DiscoverOrg

APRIL 11, 2019

Start fresh on vacation with this curated list of new, diverse, must-read books – especially for salespeople who sell SaaS and other cloud-based products. If you think creativity can’t be measured in dollars, Anne Miller disagrees. Forgot Snag some of our favorite sales techniques here: [VIDEO] Cold-Call Competition.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. Furthermore, several videos were recorded of people interacting with the exhibits.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

AUGUST 21, 2015

campaign provided a strong foundation for the Instagram ad campaign across creative strategy, influencer activation, and user-generated content. Power Duo: Visual Storytelling and Advertising. There’s an art to advertising on Instagram, and visual storytelling offers a powerful strategy to make advertising content more memorable.

Advertising Agencies 158

Advertising Agencies Brand Identity Branding Paid Search Agency 158

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. As Lenovo’s new campaign showcases, sometimes it’s good to be weird.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Bluetext

MARCH 15, 2023

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. It’s led many to wonder ‘What exactly is the role of a Creative Director’?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Magisto

MAY 20, 2020

One of the most effective ways to keep students engaged and focused is video. Video allows students to rewatch the educational videos on their own time if they need to. Getting started with video is simple: create a video to explain, demonstrate, or interact with students – the possibilities are endless.

Video Marketing 52

Video Marketing Best Practices Curation Storytelling 52

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. did a good job of curating a centralized place for the movement. The content on Buzzfeed alone was pretty amazing.

Case Study 136

Case Study Case Studies Studies Paid Search Agency 136

Sprout Social

APRIL 28, 2020

Think hiring a video intern or increasing the budget for boosting posts would be a game-changer? To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Then, you can track those results to make sure the pivot is paying off. You’ll need to convince leadership, and that’s best done with data.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. This is a big development for a company that needs to find creative new ways to monetize.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Sprout Social

MAY 14, 2020

In The Sprout Social Index, Edition XVI: Above & Beyond , we identified what types of content that brands want from social, including 68% wanting images, 50% wanting video and 30% wanting text-based posts. Getty Museum: Get creative & funny. These giveaways can take place on Twitter or on Instagram or even cross-platform.

Social Media 143

Social Media Media Click Rate Ideal Customer Profiles 143

ClearVoice

JANUARY 11, 2020

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. When it comes to something related to audio or video recording, I also tend to overwhelm myself (and procrastinate) with researching and finding the “right equipment.” My tendency as a beginner is worrying about getting it right.

Tips 64

Tips Storytelling Buzz Curation 64

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

JANUARY 16, 2013

but, in spite of their stylistic differences, each can offer us insight into creatively approaching content marketing in the year 2013. When it comes to brainstorming B2B content ideas, get creative! Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

ClickZ

JUNE 3, 2020

Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”. Users have access to a daily newsletter, multiple video series, and podcasts.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Martech Advisor

DECEMBER 19, 2019

As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Vidyard

MAY 27, 2019

That’s where video comes in. At Vidyard we’re always curious how salespeople can learn from different disciplines and how they can be more creative in their outreach. So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. Video offers plenty of possibilities.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. million customers return for a second “fix” within 90 days.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Content4Demand

SEPTEMBER 24, 2018

Today, you’re more likely to be listening to curated playlists on Spotify and downloading albums through iTunes. We’re seeing a similar shift among B2B audiences, who are spending less time downloading hefty E-books and reports, and instead looking for easy-to-digest information in the form of podcasts, videos and interactive experiences.

Planning 40

Planning Curation Marketing & Strategy Storytelling 40

Content Standard

MAY 6, 2022

I guarantee you’ll think of more useful and creative activations that are more attuned to your customers. Consumers, in particular, give more credence to brands that feel authentic—when brand videos and images are more realistic or when they see people like themselves featured or contributing content.

Brand Identity 68

Brand Identity Branding Digital Marketing Funnels Top of Funnel 68

Mailmunch

JULY 9, 2021

They are then sent out in emails attached with relevant videos, images, and other resources. For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Content Marketing Institute

MARCH 30, 2018

My thoughts and feelings about design, decoration and the general world of creatives have greatly evolved over the years and as I recognize and work to rectify mistakes of my own, it’s making me realize how steeped in judgment so much design writing can be. Non-Obvious trend: Back-storytelling. Be thoughtful. Be elegant.

Curation 109

Curation Content Marketing Proposals Dwell 109

Outgrow

MAY 28, 2020

And FP7 created this beautiful video commercial that inspired people to come together irrespective of their religion. Their services include video advertising, radio advertising, print advertising, programmatic advertising , and more. Their services include advertising, integrated marketing solutions, digital & production.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Hubspot

FEBRUARY 17, 2017

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. According to Weber Shandwick's research , 50% of employees post messages, pictures, or videos in social media about their employer often or from time-to-time, whether they are encouraged to do so or not. 4) LinkedIn.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Hubspot

FEBRUARY 16, 2022

Doing your research includes getting creative about figuring out your prospect's situation. She adds, "There was one prospect I was reaching out to and I realized in addition to sales and marketing, her storytelling interests involved theatre, as well. What potential challenges could inhibit your prospect from reaching their goals?

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Martech Advisor

NOVEMBER 20, 2019

Here are five legacy brands that have successfully shifted from traditional to digital marketing with their creative and innovative approaches. Cadbury’s Video Campaign – Families Reunited. You can scan LEGO pieces to unlock the power in Nexo Knights – the LEGO video game.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61