creative keyword 
Navigate the Channel
DECEMBER 20, 2023
From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Optimizing Keyword Selection In the world of paid search advertising, the importance of keyword selection cannot be overstated. RELATED: Do Keywords Still Matter?
Crimson Marketing
OCTOBER 15, 2015
“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” Once You’ve Done A Cycle Of Creative Testing, You’re Done.
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Webbiquity
MAY 6, 2013
SEM changes take effect in a matter of minutes. • You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. You can add and drop keywords on the fly. • Properly test different creative components? by PPC Hero.
KoMarketing Associates
APRIL 23, 2013
A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Non-Branded keywords had a negligible impact on sales and revenue. Study Takeaways.
Outgrow
MAY 5, 2020
AMP specializes in creative branding, digital services, and market strategy. A four-time Ad Age Agency of the Year, Duncan Channon specializes in three verticals, namely strategy, creative, and media. In fact, they offer services across advertising creative, brand strategy, and media strategy. Duncan Channon. Epic Marketing.
The Point
OCTOBER 7, 2014
Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Using Interest Targeting makes it easier to get impressions, but engagement rates will likely be lower compared to Keyword Targeting.
SmartBug Media
MARCH 19, 2021
Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Creative Bloq. The SEM Post. Five hacks to enhance your organic CTR and rankings in SERPs.
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