Allocadia

JUNE 13, 2019

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Being viewed as a revenue driver is crucial to making your marketing department seen as strategic and impactful. 66% more likely to report positive ROI.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. These videos typically outperform human driven cuts by 20-50% in terms of View Through Rate and over 100% in terms of Click Through Rate.

Trends 53

Trends Video Marketing CPO Allocation 53

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. It’s possible that Facebook has cracked a newer, mobile-first form of video viewing that will be irresistible. For years, Facebook has denied that it’s a media company.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Allocadia

OCTOBER 4, 2018

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Being viewed as a revenue driver is crucial to making your marketing department seen as strategic and impactful.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Tomorrow People

FEBRUARY 2, 2018

Putting content in view of your suspects and prospects is an awesome responsibility. Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Putting content in view of your suspects and prospects is an awesome responsibility. Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

LEADership

NOVEMBER 5, 2013

When it comes to social media, however, optimization and results need to be viewed in a broader perspective. The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. What demand generation marketers need today, tomorrow, and every day in the future is an uninterrupted view of performance from the first impression to closed-won business.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. To do so, we’ve introduced view-through conversion tracking, enabling our customers to track account-specific view-through visits and conversions driven by their awareness advertising.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Mereo

NOVEMBER 15, 2023

Are pipeline reviews viewed as reporting exercises or enablement opportunities? This shift will affect your sales effectiveness, sales technology, and training and coaching / onboarding. How often do your sales leaders participate in prospect or client meetings? How much training have they had to enhance their coaching skills?

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Mereo

MAY 11, 2023

They didn’t just provide pricing input focused on the software aspect, they delivered a holistic view of pricing, packaging and everything that rolls into a complete ERP SaaS solution.” Mereo came in as an objective expert,” Marshall said. Learn more about Nextworld’s successes here.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

ClickZ

OCTOBER 27, 2020

You can view the Marketing Automation Summit in its entirety at anytime. We encourage you to view the conference in its entirety. Says Dewey, “We’re sending billions of emails and campaigns and can now harness the power of AI to provide an automated view of what’s working and what’s not. What is marketing automation?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past. Learn More: AI Analytics in Adtech: 3 Competitive Advantages of Proactive Incident Management.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

PathFactory

FEBRUARY 19, 2020

This friction causes high-quality visitors to bounce off your website and doesn’t generate as many page views per session as you could with better website experience. Content that isn’t on the website at all. Dead-ends that don’t suggest a “next best asset” to read. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Tomorrow People

FEBRUARY 27, 2018

If there are six people on your content committee , they’ll have six different views, and some of them will conflict. If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. The more concrete you can be, the faster we’ll reach final copy.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Buffer

NOVEMBER 30, 2020

This helps us take a genuinely long-term view on the business. This was the final area of the company I chose to fully let go of, and we recently brought on a great CPO to lead us and level up our product strategy, quality, and operations. 2015: Exploring self-management. We reorganized Buffer into a completely flat structure.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Mereo

DECEMBER 9, 2020

Rather you need to carefully balance individual customer requests with a broader market point-of-view. Client Point of View. Many organizations today focus solely on the customers they serve and fail to keep up with the market as a whole — and thus fail to realize sustainable revenue performance. Absolutely not. Bespoke Solutioning.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Hubspot

NOVEMBER 7, 2018

Share is the percentage of households or people who are viewing a TV ad at a specific time. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Netflix and other streaming services have altered how we view and create commercials. Coverage Map. TV Advertising in 2018. But he did have a point.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65