Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers.

How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. vendor.

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Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs

TrueInfluence

If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list. By Kay Kienast, Chief Marketing Officer, True Influence.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet.