CPO and Validation - B2B Marketing Zone

How the most successful B2B startups came up with their original idea

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Even if you’re not building a B2B startup right now, you’ll find inspiration, new ideas, and frameworks that will help you with the product you’re building right now. About 20% were solo founders. Art by Natalie Harney.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.” According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. A few branded search terms for Metadata are Metadata, MetaMatch , and Marketing OS.

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B2B Marketing Zone

How the most successful B2B startups came up with their original idea

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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