INDUSTRY INSIGHTS YOUR PEERS ARE READING
Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. vendor. MORE
If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list. By Kay Kienast, Chief Marketing Officer, True Influence. MORE
Marketing Action
DECEMBER 27, 2012
Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. vendor.
TrueInfluence
OCTOBER 30, 2019
If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list. By Kay Kienast, Chief Marketing Officer, True Influence.
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