Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs
OCTOBER 30, 2019
If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list. You’re also likely to have to connect with the CPO on these issues later.) By Kay Kienast, Chief Marketing Officer, True Influence.