How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. and “How do we ensure that we’re selecting a reputable vendor?”. Deal only with established vendors. How do we ensure that we’re selecting a reputable vendor? vendor.

CPO 79

Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs

TrueInfluence

If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list. You’re also likely to have to connect with the CPO on these issues later.) By Kay Kienast, Chief Marketing Officer, True Influence.

CPO 10