Email Open Rates Best Practices


Ever had your dinner interrupted by a telemarketing call? These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance


If you, as a demand generation expert, have a telemarketing team, each contact needs to have privacy and consent statements built into the call notes. A highly qualified CPO may well run $200,000 or more, and that individual will need support technology and staff.