Lenny's Newsletter

SEPTEMBER 12, 2023

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.

CPO 145

CPO Product Work Management Enterprise Management 145

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SEPTEMBER 28, 2023

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

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OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. Less is more for LinkedIn ads.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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DECEMBER 5, 2023

There’s a sweet spot. So what does this data tell me? Even just 100 experiments a month will net you 1.4X Not only are you breaking even on Metadata, you’re also learning what your audience wants more of. Companies running 500-1,000 monthly experiments are experiencing nearly 16X more ROI.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Martech

FEBRUARY 17, 2022

In a one-minute spot that ran during Super Bowl LVI, cryptocurrency app Coinbase included a QR code with a call to action and special offer. “You also want the QR code to be tied to a tracking link so that you can measure how many conversions are actually driven by the code. Get the daily newsletter digital marketers rely on.

Advertising Channels 99

Advertising Channels Campaigns CPO CTR 99

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OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. Less is more for LinkedIn ads.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. You’re spot on, so I’ll preface this section by saying this: Demand generation is a team sport. Does Facebook or LinkedIn drive a better CPO? Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52