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A guide for finding product-market fit

Lenny's Newsletter

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.

CPO 145
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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Research from Red C Marketing shows that 4 out of 5 customers are likely to gravitate towards a brand that they are familiar with compared to a new one. Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision. We see this reflected in the number of reports we were recognized for across multiple categories.”

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. The survey reported the following alarming findings: 59% think that their personal information is vulnerable to a security breach. Prioritizing Customer Data Privacy.

Privacy 99
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IT leaders want more than just B2B e-commerce – they want full digital process automation

Sana Commerce

The never-before-seen statistics were compiled by Sapio Research and are based on surveys and interviews of over 1,000 IT leaders globally. This topic forms the basis for the first report in the collection of three. In the report, we found that 55% of IT leaders list high IT costs and lower budgets as their top challenge now.

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. We’ll then kick off our intensive research process. But he or she may not be involved day-to-day.

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Seismic Shift ’23: Day One Highlights

Seismic

We invested more in our customer success, research, and development efforts to ensure that our teams have the resources they need to help customers drive transformation and hit growth goals. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.