How the best content marketing agencies onboard customers to nail success
FEBRUARY 2, 2018
Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Duration: Four+ hours Goal: To set expectations, to understand how we (and you) work, understanding of the proposal and what will be delivered, the key objectives, and to what timescale. Here’s content marketing secret number 2.