Buffer

JANUARY 6, 2021

Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO. I am thrilled to join a product-led company focused on helping SMBs, a profitable, transparent, sustainable SaaS business, and a majority female executive team.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Mereo

MAY 11, 2023

As such, they often were put in a position of having to go back to customers upon renewal with significant cost changes. Do your up-front research and do it well to make this part of pricing transparent to the buyer.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. More Transparency in the Age of Information. Is marketing in a position to explain the role they played across the sales cycle in closing a recent deal or are they defined by leads sourced? Let me explain. .

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Buffer

NOVEMBER 30, 2020

One of our more unique values, default to transparency, which is the value that Buffer is known by the most, was put to the test this same year. We shared transparently and quickly with our customers and the broader public what had happened and what we were doing about it. From there, we came up with our original Buffer values.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77