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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads. We couldn’t agree more, Liam. Want to learn more about Metadata?

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The 2011 #Nifty50 Top Twitter Men Reprise

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Mike hosts an award winning weekly live marketing video podcast HubSpot TV. 3x startup guy, advisor, board member. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Digital Marketing, Higher Ed, Sports, Art, Public Affairs and loves playing the Guitar.

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