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How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. and “How do we ensure that we’re selecting a reputable vendor?”. This is a reason to be cautious, because how the data is qualified determines whether your organization really has permission to reach out to these individuals.

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