Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.