Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty
Martech Advisor
JANUARY 28, 2020
Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. The survey reported the following alarming findings: 59% think that their personal information is vulnerable to a security breach. 45% are unsure about how companies use their data.
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