Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty
Martech Advisor
JANUARY 28, 2020
The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Not adhering to these data privacy laws can incur hefty fines, along with the imminent PR disaster that would deteriorate consumer trust.
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