Martech

DECEMBER 9, 2021

Good morning, Marketers, and do you have metrics for engagement? An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. What we’re reading.

CPO 102

CPO DemandBase CMO Sales Qualified Leads 102

Drew Neisser

JUNE 10, 2022

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data. Why you need to ditch revenue as a leading indicator, and more!

CPO 52

CPO B2B Marketing Lead Scoring Lead Ranking 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

SmartBug Media

DECEMBER 5, 2022

Perhaps they’re referring to my path via marketing. And beyond the hard skills are the interpersonal, leadership skills that take time and self-awareness to develop which will come with the experiences you open yourself up to both in your daily work and your personal relationships. Chief marketing officer (CMO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech Advisor

JANUARY 28, 2020

All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.”

Privacy 99

Privacy Loyalty Work Management CPO 99

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder works with hundreds of thousands of brand managers at over 1500 organizations that include well known organizations like Spotify , Puma, Canon, Five Guys and many more.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. It’s the backbone of all of my programs.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Trust us, this part is essential (so avoid working with any agency that skates over it). Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Seismic

OCTOBER 25, 2022

Now more than ever — with market conditions uncertain, and change always around the corner — it’s critical for businesses to invest in a powerful enablement strategy. However, to do that strategic thinking and planning, most enablement teams still use tools that are designed for more tactical work.

Planning 52

Planning CPO Content Training 52

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Marketing Graham

JUNE 1, 2022

Much is being written and discussed about Account Based Marketing. ITSMA claimed to have coined the phrase Account Based Marketing (ABM) back in 2003, but people didn’t start searching (and therefore learning) about ABM until 2016. Sales and marketing would get together and build a list of key organisations to be targeted.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Trust us, this part is essential (so avoid working with any agency that skates over it). Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Choozle

MARCH 27, 2019

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. We weren’t sure how a 350+ megabyte Keynote file would synchronize on iCloud, but it worked beautifully. However, with that comes new challenges at scale. What is Hack Day?

CPO 49

CPO Validation Bandwidth Design 49

Mereo

NOVEMBER 29, 2018

Too often, sales kickoffs get hijacked by marketing or product teams. While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. So if the sales kickoff is not a time for marketing and product takeover, what is the most successful formula?

CPO 34

CPO Best Practices Lock-In CMO 34

Adobe Experience Cloud Blog

JANUARY 8, 2013

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? What partners should we work with? When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track.

ROI 48

ROI CPO Allocation Event Marketing 48

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Are they too focused on leads alone and not pipeline?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Mereo

MAY 4, 2023

The leading B2B organizations do not leave pricing up to chance. Importantly, for pricing to work well, these leaders must be working in unison with clear role expectations and regular communications. Strategies Annual Plans Policy Compliance PRODUCT MARKETING’S ROLE: Product Marketing interaction with external players (e.g.

Pricing 50

Pricing Price Work Management Marketing Management 50

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

SendX

NOVEMBER 8, 2019

Given that you’ve got very limited real estate to work with here, it’s also vital you choose the right type of words. That’s because marketing databases naturally degrade by 22.5% It’s no different with email marketing. You might be signing up dozens of people a day, but your list could still be shrinking.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. I’m excited to hear what you think and evolve this work further.

Startups 52

Startups Work Management CPO Enterprise Management 52

Lenny's Newsletter

AUGUST 15, 2023

of the companies I spoke with went through at least one failed idea before discovering something that worked. Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). Only about a third worked with design partners. Some went through 10.

Validation 52

Validation Startups CPO B2B 52

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Mereo

SEPTEMBER 15, 2022

Regardless of source, all definitions share one key element in common: To be successful, a company must drive growth by creating a compelling user experience with a market-relevant solution. Therefore, they must also commit to relentlessly analyze and act on usage data to increase their go-to-market efficiency. WHAT PLG IS.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Hubspot

JANUARY 11, 2013

But for us mere mortals of the marketing world, we have a lot more on our plate. We need to update our social media accounts, publish blog posts, and create lead generating content. So, let's figure out how to do that CTA design work ourselves, and have it still look amazing. What a dreamland that would be. 5) Wells Fargo.

Template 28

Template Brand Identity Branding CPO 28

Seismic

MARCH 11, 2021

Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. As more engagement takes place in digital channels, sales enablement will play an increased role in bringing together marketers and sellers to deliver exceptional experiences for customers.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy. The (Near) Past. What didn’t?

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The King of the short sentence has lessons for any marketing writer.) Fuel for your content marketing campaigns. Ah, writing. What is content?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Buffer

NOVEMBER 30, 2020

What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. I launched Buffer on November 30th, 2010.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

LEADership

NOVEMBER 12, 2013

That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. From B2B marketers. Garner increased ROI.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40

Hubspot

NOVEMBER 7, 2018

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Like any marketing method, there are benefits and drawbacks to TV ads. TV ads are expensive , more expensive than any other marketing medium. Pros and Cons of TV Ads.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100