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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. It allows small businesses and startups to offer customers a better UX with personalized experiences and automated communication for lead nurturing.

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How to Reduce the Cost of a B2B Lead

LEADership

See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [link]. There are a variety of tools out there to calculate cost per lead. At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. Garner increased ROI.