Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always. The session: Enablement.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always. The session: Enablement.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

LEADership

NOVEMBER 12, 2013

See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [link]. There are a variety of tools out there to calculate cost per lead. At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. Please leave me a comment.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40