Engagio

JANUARY 27, 2021

In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. ” Bombora intent alongside Demandbase intent data. “More intent data is good, why wouldn’t you want more signals?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. A lot contributed to our low lead-to-conversion rate, but the Metadata team and I pinned most of the subpar results on the fact that we were aiming our ads at ebook downloads and passing those low-intent leads to Sales.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

SEPTEMBER 28, 2023

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. technographic (tech stack), and intent data.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

MAY 23, 2023

.” -Jodi Lebow, Director, Global Demand Center at Hexagon Read more about how Jodi and the team at Hexagon use the insights gained from Demandbase to tailor content based on the journey stage, intent signals, and levels of engagement from each account.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Choozle

MARCH 27, 2019

The general method of a Design Sprint is intentional analog—to the extreme that laptops aren’t allowed during most of the process. Finally, we wanted to have one external set of eyes, so after validation, each team was given six minutes to pitch to our experts (CEO & CPO) and a special guest… the mom of one of our employees!

CPO 49

CPO Validation Bandwidth Design 49

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20