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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. in biochemistry, which eventually led me to Toronto, Canada and the Samuel Lunenfeld Research Institute, where I worked as a Postdoctoral Research Fellow. I was instantly hooked.
Marketing Insider Group
AUGUST 5, 2020
Research from Red C Marketing shows that 4 out of 5 customers are likely to gravitate towards a brand that they are familiar with compared to a new one. Although it is certainly true that automation will put people out of work in some industries and traditional roles, it is creating new job roles in the technology as well as business realms.
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SendX
NOVEMBER 8, 2019
Research suggests you should be using no more than 24 characters and three to five words. While they’re at the conference, they’re not allowed to have their phones with them, in case they leak any industry secrets to the press. But recipients are much less likely to ignore an email if they think it’s for them and them alone.
Martech Advisor
JANUARY 28, 2020
All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report.
Engagio
MAY 23, 2023
AI Reason 9 Industry recognition: Demandbase has won numerous awards for its platform which is a testament to its quality and effectiveness. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.
Tomorrow People
FEBRUARY 2, 2018
Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. We’ll then kick off our intensive research process. But he or she may not be involved day-to-day.
Tomorrow People
FEBRUARY 2, 2018
Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. We’ll then kick off our intensive research process. But he or she may not be involved day-to-day.
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