television 
Hubspot
NOVEMBER 7, 2018
It wasn’t until NBC’s Sylvester “Pat” Weaver introduced what was known as the “ Magazine Concept ” for TV commercials. Advertisers could purchase time blocks (around one to two minutes) during which their advertisement would air, and multiple brands could advertise during one program … much like in a magazine. Broadcast / Cable TV Ad.
Webbiquity
JUNE 6, 2011
Contributor to the Social Media Marketing Magazine – B2B Column. Speaker at TEDx and is regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Philadelphia Inquirer, Fast Company and City News Toronto. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club.
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