Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
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JANUARY 8, 2024
According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness. Despite the rise of digital marketing, B2B buyers still trust their peers more than anyone else.
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