Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them. A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision.

Lead Ranking 36

Lead Ranking Lead Scoring Marketing Management Forrester 36

Mereo

MARCH 24, 2022

While integrating sales and marketing is critical to high-quality lead generation, sales must own responsibility for developing their own pipeline of opportunities in addition to what they get from marketing. Ironically, this is the same problem that sales often has with marketing leads — good volume but not high quality.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We couldn’t agree more. So, what should you measure instead? Keep reading to find out.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. An audience that was happy to let marketers determine when and where they could access their content of choice, like scheduled shows on prime time TV. Basically, an audience that let us marketers call all the shots because they didn’t know it could be any different.

ROI 52

ROI Top of Funnel Forrester CPO 52

PathFactory

FEBRUARY 19, 2020

B2B marketers need to realize that every time a] buyer cannot find the content they are looking for — that bounce represents a significant opportunity cost — because you may never get another chance to convert that prospect into a customer.”. – The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Summing up.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100