Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs
OCTOBER 30, 2019
There are two main sources of data for constructing your core buying group B2B persona model: Your sales team: Field reps understand which people in your best customer accounts push for adoption of a new product or solution – these are the Champions who tend to be involved throughout the sales cycle. You’re also likely to have to connect with the CPO on these issues later.) By Kay Kienast, Chief Marketing Officer, True Influence.