Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs


There are two main sources of data for constructing your core buying group B2B persona model: Your sales team: Field reps understand which people in your best customer accounts push for adoption of a new product or solution – these are the Champions who tend to be involved throughout the sales cycle. You’re also likely to have to connect with the CPO on these issues later.) By Kay Kienast, Chief Marketing Officer, True Influence.

CPO 10

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet. Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.