Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs

TrueInfluence

The Chief Privacy Officer, who is concerned about access, encryption and other critical data security issues. There are two main sources of data for constructing your core buying group B2B persona model: Your sales team: Field reps understand which people in your best customer accounts push for adoption of a new product or solution – these are the Champions who tend to be involved throughout the sales cycle. You’re also likely to have to connect with the CPO on these issues later.)

CPO 10

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Christopher Burgess – Senior Security Advisor at Cisco; co-author of Secrets Stolen, Fortunes Lost ; writes on Online Safety, Hunger and Human Trafficking on his personal blog, Burgessct.com , while also professionally blogging in both Huffington Post and Cisco Security Blog addressing social network/media security & privacy issues touching our personal and professional lives.